Finding a deal earlier was a hurricane task. Finding leads was a dream of most of the salesman. Similarly, recruiters are in search of finding the best fit for their corporation, i.e., finding a lead to hire. Finding a great and excellent talent to add to the company’s success is not an easy task. Before the digital era, recruiters could be seen cold calling and source hunting for days, weeks, months, and even years to find great talent pool.
But with an advent of technology and its advancement recruiters are at peace. Adding to this peace EasyLeadz introduced a great app named Mr. E, a first-of-its-kind B2B Business Contact providing platform. This exceptional app combines the power of human intelligence with machine learning to deliver highly accurate, big, great, and dream leads to you with just a click.
How easy, you might say! And you are right. It is that easy as the innovator claims that finding a contact number is no more a challenge. It is as sorted as dialing a number from your phone. All you need is the pre-installed Mr. E from EasyLeadZ – a New Delhi-based company founded in 2016.
We know, you are very curious to know more about this company and its creator.
So, let us find out more about this company, without further ado, from its inventor Mr. Nitin Bajaj, Founder and CEO, in an exclusive interview, with Insights Success.
Please describe us about EasyLeadz in detail.
Mr. E by EasyLeadz is helping sales professionals, B2B marketers, recruiters to connect with their potential customers over phone calls and scale their revenue. It is the easiest way to find B2B contact numbers with just one click. You can enrich any business profile with direct mobile numbers, which we call direct dials.
What made you venture into the industry you are catering to?
I have always been a salesperson, and the biggest challenge I faced was to find high-quality leads. We tried to solve that problem for myself and other sales professionals, and India was lacking in good sales self-serve products, so we found a gap there.
What kind of offerings do you provide to your clients?
EasyLeadz helps business professionals establish a fast and genuine connection with their leads, contacts, and candidates.
B2B engagement is based on trust. We help you build that trust using simple tools that allow you to enrich and verify business profiles. Today, over 70,000 sales representatives, recruitment managers, and marketers transform how they engage with their leads, contacts, and candidates using Mr. E daily.
We are compatible with LinkedIn, Crunchbase, Zaubacorp, Tofler, Instafinancial and works on all websites. Our customers range from small and medium businesses to enterprises, including AUDI, UBER, Amazon, Salesforce, Upgrad, Microsoft, Boston Consulting Group, AT Kearney, and many more.
What kind of challenges have you faced while entering into the industry you are catering?
We created various products. Many of them were too early for the market, and a lot of them could not pick up. Eventually, we were successful with Mr. E contact finder tool.
Creating a high-quality product that mines databases every day and updates them in real-time was a challenge in itself. Especially in India, where digital information is still at a nascent stage, mining information scattered across and making sense of it was a daunting task.
How was EasyLeadz affected in these pandemic times, and what were the steps you took to curb the damages while helping your clients and maintaining the safety of your employees?
We actually were lucky enough and COVID-19 has been a boon for us. As most companies struggled with sales during the pandemic, they relied on tools like EasyLeadz to grow their connectivity with decision-makers and potential customers. Thus, we grew ten times during the pandemic.
In fact, we launched our tool just three months before the pandemic hit, and since then, we have over 71,000 business users across the world using our contact finder tool.
What would you like to advise the young generation of entrepreneurs?
Be patient. Bootstrap as long as you can. Try and create a highly differentiated product, and you will grow insanely afterward.
Where do you envision EasyLeadz to be in the long run, and what are your future goals? How do you plan to embrace the changes happening in your respective industry?
We aspire to be in the resume of every sales/marketing professional as a SKILL set. Like people say they know how to use Microsoft office, we aspire that all sales professionals will write that they know how to use Mr. E tool.
B2B databases are a dynamic industry. We have to keep developing tools that can mine and provide more structured information across people and companies every day.
Our core strength is technology, and we always have used that as an advantage over other players in this industry.
What is the current industrial scenario of the industry you are catering?
Recently our competitor Lusha became a Unicorn. Another competitor got listed on stock exchange Zoominfo, having a valuation of more than 20 billion USD. So, the industry is growing, and sales is a challenge for every business. Thus, the market potential is still unserved.
An Innovator and Inventor
Nitin Bajaj, the Founder, and the CEO at EasyLeadz, is currently scaling EasyLeadz and helping with new products launching, Brand building, Growth Marketing, Digital Marketing, Strategic Partnerships, and more.
He started GetMyLooks in 2013 and grew it up to 100 orders a day.
Then he started Sponsifyme in 2015 where he managed a team of 10 and served over 100 clients, including Pepsico, Zee Cinemas, OYO Rooms, Rio Olympics, IIFA Awards.
Later he founded EasyLeadz in 2016. He was also the Country Head for F6S from 2017 to 2018. It is a global community of over three million+ startup founders, VC firms and Accelerators globally.
