Your fashion is your identity. Your identity defines your personality. Your positively personal grandeur resonates with your surroundings, creating an aura of mesmerizing brilliance. Wearing your stylized Iconic Denim®, you make a personified statement that you have arrived in the world. The time is yours. Every ounce of the vibrating nerves and pulsating hearts welcomes you in their senses as a fashionista with a panache. The world is your stage. It is the grand beginning of your saga. Let the era mark your presence in its pages with golden sparkles. You are the Icon of the generations who keeps refreshing the vogue arena opulently.
People always inspired Shuvam Pandey, the CEO, who says, “The inspiration behind my venturing in the business had always been to create the Product and Experience ‘I wish that I must provide.” With an aim to revitalize the luxurious Denim segment to create admirable experiences that appeal to all senses and ensure a lasting emotional bond between the products of Iconic Denim® and its customers. With a vision to enable people around the world and offer them a luxurious choice of Denim that creates an attractive identity. People who are looking to upgrade to swanky Denim. “With this mission to empower sustainable fashion with the innovative customer-centric Direct-to-Consumer live-shopping experience for everyone, we present Iconic Denim® to you,” expresses Shuvam.
A Customer-Obsessed Fashion Brand
Founded in 2016, Iconic Denim® is recognized as a Startup by Govt. of India and is regarded as a well-known entity involved in manufacturing and facilitating online D2C (Direct-To-Consumer) shopping portal for Denim made products for Men, Women, and kids. Being a customer-obsessed fashion brand, Iconic Denim® believes in giving the best customer experience that is strengthened by customer feedback.
Shuvam shares, “We work as a team in understanding the latest Fashion trends and the customers’ needs with the help of our R&D team, keeping each other’s business interest intact so that we could deliver products at the right time at the most competitive rates.” Owing to their well-industrial infrastructural amenities, the team Iconic Denim® offers Denim in a variety of shapes, sizes, patterns, and colour combinations.
“Our team of creative and innovative professionals has helped us meet the precise needs and requirements of the ever-changing market trends in the most efficient manner,” mentions Shuvam. Their utmost attention to quality and its continuous up-gradation has enabled them to build positive goodwill in the industry. Such a customer-centric approach also helps them to be the preferential choice of their customers.
Brimming with Passion
Shuvam conveys, “For us, every denim fabric, every colour and texture is an individual passion that forms the cloth. Such a strong passion that is brimming with the secrets of fashion for almost a quarter of a century.” Running a business in the Denim Fashion sector for years, Iconic Denim® aims to be a global brand with its vision, investment in upgrading technologies, products, designs, and corporate values that it attaches importance to.
Continuously developing, growing, leading, and guiding the sector it operates in, Iconic Denim® has always broken ground and led the way with its physical investments technologies, automation systems, human resources, and quality documents–ISO recognized.
The Trend Setters
“Today, in Iconic Denim®, we keep serving the fashion sector in the clothing segment with our design and creative power, which does not only keep up with fashion but directs fashion. Besides this, we aim to serve customers worldwide with our leading D2C (Direct-To-Consumer) shopping portal,” says Shuvam.
The organization has performed well in the market, supported by the international demand for its product under the leadership of Shuvam, with his excellent professional management skills and outstanding business ideas. Under his leadership, the company have been able to rise across the nation. “We are also expanding our global footprints to deliver and fulfil India`s commitment of ‘Make in India’ and ‘Export India Initiatives,” reveals Shuvam.
Excelling in Adversities
As a mark of a true leader excelling in adversities, Shuvam and Iconic Denim®, as a Startup, had to face obstacles. Shuvam cites three initial challenges that they had to surmount.
*Offering A Novel Experience Every Time: During the product launch, the challenge was to serve a new experience and raise customer expectations of the brand.
The Iconic Denim® Approach: “We chose to set up R&D to innovate, then reviewed, beta testing of the products in the market and then finally started on a very small scale, collected detailed feedback worked and improved it and now we are able to fulfil the expectations of our customers,” says Shuvam.
*Capital Infusion: “To start, funding was a challenge for us as dilution of equity was very high with a lot of risk perception among investors in the seeding stage,” shares Shuvam, adding,
“Our Approach: Funding was not as easy as today, be it equity or debt. So, we started as bootstrap and set up our R&D to innovate in the Denim specific segment for two years. Later, to start production, we bet on debt finance from the bank rather than going for equity. As time passed, we learnt major lessons to shape the success of our startup, be it marketing, product viability, etc. Today we are already approached by more than five Angels and VCs for funding our startup, but still, we are holding the proposals. So, I learnt that ‘create value in your startup, and funding will follow you.”
*Team Building: At the early stage, managing or hiring the team for productivity was challenging.
The Iconic Denim® Approach: Shuvam says they prefer to add passion-driven employees with entrepreneurial skills into their startup, be they degree holders or college dropouts, which has shown a very positive outcome in productivity.
Next Generation Denim Innovation
According to Shuvam, some distinguishing features make Iconic Denim® the best choice in the market.
- Trusted Brand and its beautiful range of products,
- An expert team of professionals,
- Customer Support,
- Industry-leading prices,
- Passion for innovation to upgrade,
- Delivery of commitment to creating an attractive identity,
- Optimum client satisfaction.
Shuvam adds, “Our biggest USP is that we provide swanky Denim that delivers attractive identity through the use of next-generation Denim Innovation Research and Technology.”
The Forever Fashion Mantra
As an experienced professional, Shuvam’s advice to budding aspirants willing to enter the business world is profound. He says that one must ‘Start Early,’ as age is only a number, “No matter how early you start. Identify the problem and lean on your strengths to find the solutions. Surround yourself with Experts and Mentors to get success insight. Don’t let limited resources resist you from getting started. Be true to yourself to identify your weakness. Take risks and savour surprises. Challenge yourself, and always welcome to be challenged as it is the push to improve. Hire creators, not joiners.”
Evolving Tech-tonics of The Iconic Denim®
When probed about how he envisions his brand’s operations with the emerging technologies and automated tools that are revolutionizing the business world by enabling innovations, Shuvam feels that despite being in the fashion industry, Iconic Denim® has led its foundation on Innovation which is driven and supported by technology. “To grow our company, we are always on the hunt for new tech that will improve results and workflow with the help of emerging technologies and automated tools,” he states.
Here, he shares the latest four emerging technologies and automated tools they are working to adopt,
*Adoption of new age technology– “Currently, we are integrating customer-friendly Artificial intelligence to assist in shopping and Live-commerce features in our eCommerce website.”
*Smart Manufacturing– “We are working on this option to automate our manufacturing of garments processes.”
*Cost-effective cross-boundary reach– “We are working with a team to find a solution for low international Shipping costs with the fastest delivery options.”
*Automated revenue optimization technology– “Our team are working to Automate the Process of Revenue optimization,” concludes Shuvam.
Iconic Denim® Awards and Accolades:
- Shuvam Pandey has been awarded ‘The Growth Booster Award in 2020.
- Iconic Denim® was ‘Recognized as Startup by Govt. of India in 2019.
