A shot-in-the-arm for the fast-evolving Indian enterprise communication segment, it shall eliminate the need for multiple communication platforms for different channels with the likes of Swiggy, Justdial, Urban Company, Havells, Dr. Lal Path Labs and Rapido already signing up. As of now, the Indian cloud communications market is an estimated USD 1 billion which sees annual YOY growth of 20 per cent with expected customers being call centre ecosystem, e-commerce and internet companies, start-ups, banks and those into manufacturing and distribution.
Working on the pay-as-you-go model, it shall help the enterprise make revenue savings and has been developed entirely by Airtel’s in-house engineering teams. As per the company’s statement, “With just a slice of code, businesses can embed communication services such as voice, SMS, IVR (interactive voice response) in their applications and digital properties across desktop and mobile, all through a unified platform,” and shall mean a 30-40 per cent reduction in costs when compared to traditional models.
Citing an example, Airtel said, for a customer ordering food through an online platform and calling the delivery agent to find out the status of her order, the entire communication is conducted seamlessly and securely over Airtel IQ. The communication is encrypted, and all mobile/telephone numbers are masked.
“Natively integrated into telco-grade infrastructure and architected by top digital talent, Airtel IQ is robust, secure, cost-efficient and intuitive,” the Airtel statement said.
Airtel is a prominent player in the business-to-business connectivity space that serves over one million businesses whose portfolios spans across connectivity, cloud, security and collaboration and data centre solutions.
