Decisive Analytical Systems: Analyzing Customer’s Interaction through Deep Analytics

Every day it seems that technology is pushing the boundaries of what analytics can deliver to organization. Technological advancements like Artificial Intelligence, Machine Learning, Neuro-Linguistic Programming, and Deep Learning are shaping the future of organization. Big data, by itself, can’t change the world. But by applying the insights gleaned through the analysis of big data, companies can transform the way the world does business. Every year bring a ‘new’ marketing movement, but the new marketers know that this time it’s different. It’s not just the rules that have changed, it’s the customers themselves.

It is important for the companies to move from the traditional to the digital realm where accessibility, engagement and customization are key factor to drive adoption in the digital experience. With the mission to democratize business data so that every business user has access to insights, create performance and productivity opportunities through artificial intelligence and automation, Plumb5 is an integrated data platform developed by Decisive Analytical Systems. The company is dedicated to solve marketing challenges permanently with the help of customer data and facilitating seamless automation of business processes to drive customer centric engagement automation.

Dynamic Leader of Plumb5

With over decades of experience in leadership roles, Vijay Chander is the Co-Founder and CEO at Plumb5. Vijay’s entrepreneurial journey comes with extensive experience in managing various business initiatives. He has given his fruitful contribution to various global enterprises like Xerox and ICI. He is a certified Lean Six Sigma black belt professional with a rich exposure to growth, management, and strategy & execution. He has been instrumental in setting the strategy and direction, building & leading the executive team from the front. He is dedicated to modelling and setting the company’s culture, values, and behaviour.

Platform for Real Time Accurate Insights

Decisive Analytical Systems is a AI harnessed Mar-Tech company based in Bangalore, India. In the year 2010, a team of marketing and technology professionals recognised that data would be the new currency for business. Any business which establishes more than one channel of communication to its customers will need a unified campaign eco-system.  Plumb5 is a true unified marketing platform capable of tracking all customer interactions across touch points and engage intelligently in real-time.

Over the years, the company had successfully built a product which enabled customers in Retail, BFSI, FMCG, Real Estate, Education & other verticals to unify data, analyse, design and execute real-time marketing campaigns. The company’s platform has been pivotal for SMEs and emerging enterprises in increasing top-line and bottom-line revenue including adherence to data compliance. The company’s team is dedicated to provide best-in-class services to the clients.

Benefiting Clients through AI based Real Time Marketing Engagement

Plumb5 is a future-proof full stack marketing analytics and engagement platform, in terms of completeness of marketing suite, ability to execute complex multi-channel campaigns with seamless integration and deliver machine learning capabilities.

The Power of Plumb5 lies in quick implementation and lower TCO, along with powerful and futuristic features. The simplicity of licensing is well received by many customers and hence many long term contracts.

Future Roadmap

The company is progressively moving forward by developing innovative solutions for the clients. The company sees itself ahead of its competitors to cater to the new well-informed marketing organizations.

Plumb5 team is heavily investing in AI and Machine Learning capabilities to make the platform one of the most preferred one for the customers. The Road Map is well mapped with current market realities and future prospects in advertising, deep learning, marketing insights, compliances and campaign optimisation.