A look at how Indians used Uber on New Years’ period

As many people in the country used the cab aggregator’s trip-sharing feature Uberpool, or the ‘split fare’ option, when heading to and from their celebrations.

Of them, 32% riders were from the pub capital of India – Bengaluru, according to Uber, which shared data exclusively with ET on how Indians used its service on the last night of 2016.

More than 31% of the overall rides in New Delhi were on Uberpool contrasted with 20% in Bengaluru, Hyderabad, Kolkata Chennai and Mumbai, the other cities where this feature is offered.

The feature enables two or more people travelling in the same direction to share a ride in one cab and pay a lower fare. It was started in December 2015, barely a month before the Delhi government executed the first phase of its odd-even rule, which confined the plying of private cars from January 1 to 15, 2016, in a bid to curb pollution in the capital.

“For a country that considered car ownership as a status symbol, it is interesting to note that today consumers are much more open to sharing. The adoption of our service stems from this very behavioral change and we are happy to see that it is already setting in, with many people rethinking buying a car and several more giving up on the idea of buying a second one,” Uber told.

A Jaipur passenger was Uber’s largest party hopper in India, taking 12 rides through the evening of December 31, followed by a Chandigarh resident who filled 10 trips.