Bima Shiksha Abhiyaan by Mahindra Insurance Brokers


In an attempt to spread awareness about Insurance in the farthest villages of India, Mahindra Insurance Brokers Ltd. (MIBL) has taken part in the Kalayn Ji Yatra which happens every year at Diggi (around 80 km away from Jaipur), which comes under Malpura Tehsil in Tonk District of Rajsthan.
Every year around 8 to 10 lacs visitors visit Kalayan Ji temple (Lord Vishnu temple) which is located at Diggi. This Yatra happens every year in the month of Shravan & Bhadrapada, as per the Hindu calendar.
MIBL has put up a stall in this festival and educated devotees about the importance of having Motor, Health & Life Insurance in the week of August 15-22, 2018. To make it easier to understand, MIBL has kept an accidental and a normal vehicle at its stall and has shown the implications of not having a valid Motor Insurance to the visitors. MIBL’s local team has shown high energy in educating and spreading Insurance Awareness under Bima Shiksha Abhiyaan. The team has made it very interactive, in which devotees have participated and shared their life experiences related to motor insurance.
MIBL has further plans to organize such events on regular basis, so that people in the remotest villages, who do not have access to insurance policies, can avail it and protect their assets effectively.
About Mahindra Insurance Brokers Limited (MIBL)
Mahindra Insurance Brokers Limited (MIBL), set up in 2004, is a subsidiary of Mahindra & Mahindra Financial Services Limited and part of the USD 20.7 billion Mahindra Group. A licensed Composite Broker (Direct and Reinsurance), MIBL is a one-stop shop for insurance solutions.
The Company provides direct insurance broking for Corporates, Small & Medium Enterprises and Retail customers, and a range of products for Life and Non-Life insurance. It also offers risk management services, portfolio management and claims management services. MIBL helps in protection of health, wealth and life in under-served markets, by providing innovative insurance solutions to over 2,00,000 villages. MIBL also provides Reinsurance broking services, with relationships with insurers and reinsurers spread across 40 countries.
MIBL has received the Porter prize 2018 for “Creating Shared Value.” The award recognized MIBL for the impact created in the insurance industry by re-conceiving insurance products and markets, enhancing productivity in the insurance value chain and enabling community development and hence fostering economic growth in rural and semi-urban markets.
MIBL is the world’s first company in the BFSI sector to be appraised and rated at Maturity Level 5 of the People-Capability Maturity Model (P-CMM®), demonstrating its focus on implementing world-class best practices with respect to the management and development of its workforce. MIBL has also been ranked among the Top 15 India’s Best Workplaces in BFSI, 2018 by Great Place to Work® Institute India.
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