Brand building and marketing is one of the most solid trends of current times. Digital marketing is setting a ravishing foot in the industry. No matter the size of firms or businesses, every business needs marketing to create a strong impact globally.
Creating a benchmark of effective digital marketing solutions, Cheers Creative Agency LLP excels in the limelight with an epoch of experience in creating strategic designing and intelligent thinking.
Cheers Creative has never failed to deliver an exceptional quality in its work and its team of enthusiastic and quirky heads holds the potential to elevate your business from the bygone era and steer you into this new digital age.
In an exclusive interview with Insights Success, Mr Monish Mehta, Founder of Cheers Creative, gives us information about his firm and the know-how of the digital marketing space. Following are the highlights of the interview.
Kindly mention in detail about your advertising agency, its dynamics, and its inception story.
As it is rightly said, ‘Goals determine what you’re going to be.’ For a boy whose focus was always on creativity and animation, I took my passion ahead, I chose Advertising (Mass Media) for graduation and simultaneously learnt animation. This always gave me an upper hand in all the assignments and cultural events.
The next few years of working in an ad agency gave me the required exposure. At the peak of my career as a lead visualiser, I decided to take a well-calculated decision to start Cheers Creative, and that’s how this life-transforming journey began. A 24 years-old boy was ready to take up challenges as they came, and after a decade of experience, one thing that has kept me going is my attitude towards accepting challenges.
What challenges have you faced in your professional tenure?
Looking at my list of clienteles, many people have commented saying that the luck has been on your side, and I’ve always smiled, but only the road I walked knows the number of challenges it made me walk. What is a journey without challenges, the very first being and the one which most of us fear ‘rejections’? This made me put multiplied effort to understand my clients. From just one client we used to work with at the lowest possible rate to now international clients ready to invest heavily on us, it is truly a journey worth being grateful for.
How has the ongoing COVID-19 pandemic influenced your business operations?
Like almost all organizations, initially, even we faced issues during the lockdown. However, the only way we could thrive was planning alternatively and motivating our clients to start afresh and with a bang. Plus, digital space was hardly affected; in fact, ‘Being Digital’ is the best place to be in these times.
As a creative advertising agency, what steps are you taking to acquire new customers or retain the existing ones in these challenging times of COVID-19?
We have worked towards offering solutions to clients, helping them sustain the COVID-19 setback. We could do this due to our multi-media exposure, be it print or digital mediums. Acquiring new clients is challenging when there is a global resource crunch. But we have utilised this to our benefit by proposing solutions, which are value for money and result-oriented for our clients.
Plus, being an agency with our hands and heads full of projects, we never get much time to upgrade our profiles, my team and I utilised this time to its fullest to build a strong profile and also worked on self-learning and development considering there is so much to learn each day in this digital space.
What makes you different from your competitors?
Every organisation has its USP; one feature that helps us stand out is our exposure and the experience we have acquired by working with clients across domains, be it fashion, food, sports, entertainment, hospitality, healthcare, automobile, etc. Also, the mediums on which we have worked are wide-ranging. We have experts for Branding, ATL marketing activities, BTL marketing activities, web designing, digital marketing, social media marketing, social media management, product packaging, video production, and post- production, etc. Our top clients are Maddock, Castrol, Big 92.7fm, Zee Classis, Window sit entertainment, Craftsvilla, October movie, Tata Memorial Hospital, B Blunt.
What kind of challenges have you faced while catering to the advertising business?
Setting anything new is challenging. Every hindrance on the road is a new lesson learnt and trust me, it helps in the long run. Right from recruitment to budgets to other operational issues, I’ve faced it all like any other businessman, but it’s ok till the time you manage to deliver the best quality to your client, and they remain unhampered by your challenges.
How are you making your creative advertising agency’s work environment vibrant in this ongoing pandemic?
By being more adaptive and accepting the current trend of the flexible work environment. We have been compassionate to our employees throughout the pandemic, and that is how we build a long-lasting relationship with them. Our trust towards them has proportionately resulted in their work output and dedication.
What advice would you like to give to aspiring entrepreneurs who wish to enter the advertising space now?
Only one piece of advice, don’t colour your thoughts/ideas. There is a thin line between inspiration and imitation. Try and think out of the box, yet keep in mind the client’s budget and requirements. There are ample opportunities in this field. The only way to grab these is by being up to date with the current ever-evolving trends and latest marketing platforms.
Where do you envision yourself and your company in the long run, and what are your future goals?
Though there are a set of targets and goals that I have set for the company (financially and operationally), I am a strong believer in living today, both personally and professionally. While there are long-term targets, but my focus is always on ‘today’.
If I can make my clients happy today, my tomorrow is already filled with success stories. Still, a one-line answer for this question will be, ‘to work with clients across all domains from diverse backgrounds and be known as a master of all skills (advertising).’
What is the current scenario of the advertising space in India?
The current Indian advertising scenario is full of opportunities considering the growth in the digital space. Today, you don’t need to be a ‘big bull’ with considerable budgets to advertise your brand. Even medium and small organisations can advertise on digital mediums with efficient planning. With the current pandemic and changes in the overall economy, even developed countries are looking at sourcing work to Indian advertising firms. If you’ve talent and creativity, this field won’t let you down.
To know more about the industry sagacity and stronghold of Cheers Creative Agency as The Most Creative Advertising Agency in India.
