Coolpad to increase play in premium smartphone segment

Coolpad is looking at expanding its play in the premium smartphone category and may bring out a device priced around 40,000 rs in the coming months.
“We will targets on all price categories. We are looking at bringing in a device priced around 40,000 rs. It will be with the best-in-class features. We will not leave this (premium) segment empty,” Coolpad India CEO Syed Tajuddin PTI added.
The company launched Cool 1 is sporting a dual rear 13-megapixel and 8MP front camera. It features a 5.5-inch display, 1.8GHz octa-core processor, 3GB/4GB RAM, 32GB in-built memory and 4,000 mAh batteries. The smartphone will be available for purchase from January exclusively on via open sales.
“India is among the top performing markets for Coolpad where we have sold close to 3 million units. We are constantly innovating and bringing products that the consumers want. Under the dual-brand strategy we aim to earn a spot within the top 5 smartphone manufacturers in China and in India,” he claimed.
He added that the company aims to capture 4 per cent market share in the coming year as it expands its presence in the Indian market, including offline retail space.

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