Marketing is the domain that determines the existence of an organization by answering the questions like, does it have the opportunity to work till the end of this day or will the organization go on working tomorrow? When it comes to marketing, gone are the days when the organizations used to cling to the old fashioned marketing techniques. With the transformation of the world to digitized one, marketing has also gone digital. Organizations are now constantly in search of specialists in digital marketing for branding and marketing.
The impact of the rise of digital marketing can be seen more on the marketing industry than in any other. The transformation from the traditional marketing to digital marketing has two prominent reasons, the reach of internet in today’s world and the preference of targeting the potential clientele. To achieve the goal of reaching the potential clientele, one needs to work on effective strategies and techniques. This is where to offer these services; Digital Marketers come into the frame.
Digital marketing has refashioned the way organizations used to do marketing. The apple of one’s eye, TV is taking backseat with its pal print media when it comes to modern ways of marketing. It is the mobiles, tablets and laptops that are proving to be the favorites of the modern day advertising and marketing guru’s, often called Digital Marketers. Digital marketing is actually changing the way industries used to work when it comes to marketing. Every single organization or we should say brand expects real time convergence of the potential clients, which is absolutely possible with the help of the social media, e-commerce and display marketing. The first and foremost example of it is the changed budget chart for marketing, in which the spending on digital marketing can be observed more than the spending on the traditional marketing channels.
The way Digital Marketing is changing the way industries work can be better explained as follows:
Before digital marketing took the place of the traditional marketing, after sale customer service was not on the priority. It was like, marketing departments used to welcome the customers in a very fashionable and alluring way to sell their services or products. The hospitality used to last till the customer goes out of the door. After that both the parties used to forget each other. Digital Marketing has changed the way organizations used to do client communication. The communication now-a-days starts with the first confrontation with the client, at the time of advertisement and continues even after the product is purchased. Customer service is expected 24/7 as it is the most inevitable thing today.
All Time Availability of the Client
The other instance where digital marketing has changed the way of marketing is the changed time of client communication. In the past there was a fixed timing when one can communicate with the customers in the confined time limit, i.e. the evening’s leisure time. But the situation has changed thoroughly as one can communicate with the client in real time or even though the time zones are different, like the marketing is person is sitting in the U.S. and the customer is from Alaska. The clients are available online all the time, making it easy for the marketers to offer them services any time.
Advertising that is Totally Free!
Yes! The availability of potential clients for free has made the digital advertisement cost free! One does not need to pay anything to post the advertisement on social media sites. Companies do not have to have a big budget to spend on the broadcasting of advertisements. Availability of free platforms with the guarantee of convergence has made marketing affordable for everyone. It is just that you should be just a good presenter of your product or services. And if you have a good budget you can spend it on the creation of the advertisement than on the marketing of that product or service.
Traditional Advertising Taking Backseat
Accept it or not, but traditional advertising has taken a backseat as Digital Marketing has taken the center stage. There is no fault of the old means of marketing but the changes of the clients in the use of these mediums have made them to do so. The availability of the same things online has made it far easy for the customers to search for the online available options than go to the shops to buy the products or services. All this has made easy for the marketer’s to target their proposed audiences. So, in this online environment traditional way of marketing is on the verge to vanish. So, to gain a conversion marketing teams only need to be wise enough to target the correct set of audiences.
The marketing has transformed itself changing its characteristics by not being the same ever again. Going with the changing world industries have changed themselves to be competent enough by going digital. Digital marketing is revolutionizing the way industries used to work!