Equifax: Creating Insights that Power Decisions

KM Nanaiah | MD | Equifax[Consumer reporting agency company, Equifax Analytics, Credit Information Services, Telecommunication, Digital Lending, Risk and Credit assessment]
KM Nanaiah | MD | Equifax

Living in a data-driven society, analytics has come as a prominent answer to most of the data-related queries. With a plethora of organizations rolling out state-of-the-art analytics solutions, India’s hold on Data Analytics is growing by leaps and bounds. As the workplaces become more tech-driven and fast-paced, the importance and role of analytics companies are increasing day-by-day. These companies are foot-forwarding to help organizations get timely insights for making decisions about fleeting opportunities, precise answers for challenging problems and uncover new growth opportunities.

Equifax Inc. is one such company operating in India through Equifax Credit Information Services Private Limited (ECIS). ECIS is a joint venture between Equifax Inc., USA and six leading Indian financial institutions that started operations in India in 2010. Since then, this credit bureau has been consistently engaging members including banks, NBFC’s, microfinance companies, and insurers and is climbing the success ladder. Many amongst these members provide data on repayment information on millions of Indian consumers.

Equifax further grew its footprint in India through an acquisition of an analytics firm – Equifax Analytics Private Ltd. (EA) in 2014. EA is a fully-owned analytics entity of Equifax that rolls out unparalleled customized solutions thereby, enhancing business performance and quenching the needs of the customers to the core. Backed by global expertise, the company puts its best foot forward in assisting lending institutions to efficiently manage risks and make better business and credit decisions. Its global proprietary tools are customized to meet the requirements of the Indian market. Perfectly blending differentiated data, advanced analytics, state-of-the-art industry solutions, and leading-edge proprietary technology, it brings in top-notch offerings to the table.

Meet the Seasoned Professional

KM Nanaiah is the Managing Director of Equifax Credit Information Services Private Limited (ECIS, an affiliate company of Equifax Inc.,) and Country Leader of India & MEA region of Equifax’s business. Under his aegis, the Bureau (ECIS) and Analytics businesses (EA) have created a prominent niche in India. He has proven skills of having built a high-performance organization, setting up processes, implementing controls, and introducing innovative solutions to create success patterns and improve operational efficiency.

More About Equifax

Living amid a data-driven society where numerous tools are available to track customer habits, preferences, and purchases, delivering solutions that help seamlessly securing data is not an easy task. This is where Equifax steps in with its high-velocity analytics and business intelligence solutions that help enterprises globally to measure monitor and manage their business levers effectively. It stands tall as a distinguished provider that works with clients across various industries such as Banking, Insurance, Telecommunication, and Retail and constantly strives to add value through sharing cross-domain best practices. The company has been much appreciated for its ability to blend incisive analytics with the pragmatic business acumen to deliver cost-effective solutions.

At Equifax, understanding and embracing the true value of data alongside uncovering the meaningful insights for better decision-making is a serious business. This business imperative helps the company in embedding advanced analytics and being at the forefront of ‘Innovation’.

Equifax combines powerful, AI-enabled analytics capabilities with powerful data resources, delivering vital answers for advancing organizational performance while minimizing risk. Its unrivalled consumer, commercial and employment data assets alongside data sources showcases a portfolio of innovative analytics solutions that successfully deliver relevant, actionable insights for generating bottom-line results.

Digital Lending Journey Enabled by Equifax Solutions

Valuing Customers

The company believes in delivering customer-centric solutions. With its deep knowledge and ability to use credit bureau data, the company is providing the right services to the right customers. The access to credit bureau data after getting requisite authorizations from the respective financial institution gives it an extra edge over its competitors. The company has a unique data asset to make better decisions. Its predictive analytics and benchmarking solutions backed by significant data help organizations in empowering their ‘Today’ and making them ‘Future-ready’.

These breakthrough enactments have helped Equifax in establishing long-term relationships with its clients. No doubt the customers trust the company’s expertise and innovative technology to analyse, predict, and understand the impact of evolving trends related to employment, fraud, strategic markets and credit.

Employee Satisfaction Matters

A content employee is a business imperative at Equifax. 

In today’s ever-changing business environment, all other factors and tangible assets being similar, it’s the brilliance of the human capital that becomes an intangible asset and game-changer for any organization. It’s the strategic differentiator in a ‘Knowledge Economy’.

A content employee is a motivated self-starter and is an organization’s delight whose productivity can be ascertained both qualitatively and quantitatively. At Equifax, the first check and balance starts at the hiring stage, to get the ‘Right Fit’ not just technically but culturally as well. It rolls out an efficient ‘Induction Plan’ that successfully assimilates the employee to the company’s Vision, Mission, Values and Goals seamlessly.

The company focuses on the overall development of its employees by embracing a hassle-free work environment, challenging roles and responsibilities, opportunities to learn and thrive, etc. Its open and transparent communication channels, multiple avenues for recognition and appropriate rewards, enhances affinity for the organization and keeps the employees committed towards given tasks.

Equifax’s Take on Technology

With recent technological advancements, examining large amounts of data to uncover hidden patterns, correlations and other insights has become much easier. The emergence of ‘Cloud’ is driving the organizations towards a better future. On the other hand, the business requirement is also changing and is setting up new business decision trends and providing the industry with a more secure and scalable environment.

Acknowledging this scenario, Equifax has come up with a unique cloud-based decision management platform – ‘Interconnect’. This platform is designed to help financial institutions in optimizing decision management thereby, transforming their application to decision lifecycle.

Aiming for Better

Analytics is one of the fastest-growing industries across the world. Considering this, the company is moving forward with an aim to bring cutting-edge analytics techniques like Machine Learning, Deep Learning, Big Data, and Artificial Intelligence to customers. It promises to consistently solve financial industry challenges like New to Credit, Fraud, Digital Lending, Risk and Credit assessment, Anti-Money Laundering and Employee Verification. The company is dedicated to aggregate alternate data sets to provide new insights to customers and outperform own milestones in coming years.

Explore more on www.equifax.co.in

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