A father asking potential groom, “do you know cooking as my daughter knows how to earn money?”
Yes, time has changed big time. There is definitely a change in shift of mindset, attitude to turn your dreams into destiny.
At a global level, about 126 million women have started or are running their businesses and whereas in India, there are about 8 million women have started or are running their businesses. Apart from that, women have 24% share in corporate senior management positions and in India it’s 30% for the same. Not only that, round about 37% of formal enterprises owned by women around the globe whereas 10% of formal enterprises in India are being operated by women.
Let us look at why a rapid growth in women entrepreneur in India during last few years. Better education leads to broad mindset. Availability of finance give you that courage and comfort, advanced technology to make things easy and fast, better support system at home front.
I come from a family where my parents and sister all are double graduates. I have seen my mother doing a full time job and running a house and taking care of kids. She is my role model.
Women Entrepreneur are incredible because at work you are business owner which means you are either doing or monitoring Business Development, Operation, HR, Accounts, Admin, IT and R&D. Each of these portfolios is challenging. At home you are a wife, mother, daughter, sister, daughter-in law. You have lot of social commitment to meet. So whether your Work is full time job or at home it’s a full time job it is difficult to decide.
Thanks to advance trend of outsourcing all functions like Accounts, HR, dispatch, at times Production at work and getting right kind of maid and cook or care taker for kids are blessing. I would also appreciate rental car services to save on your travelling exertion with either self drive or public transport. Directly and indirectly these are the reason for growth of women entrepreneur in India.
All women have inherent quality of fighter. They have a never give up attitude. They are best as Binding force at work and at home at the same time Best Managers to get the work done at both places. Setting priority, system and process-driven approach both at work and home, discipline in whatever you do and finally a task master.
A new paradigm shift especially in Women Entrepreneur is that they are very clear about their Vision, Goals, Business Plan and strategy and Review Mechanism. They can be soft or strict as per need of the hour. Identifying right talent at right place and utilizing the resource at its optimum is key factor for their success.
The future looks bright for the segment this year. The number of female entrepreneurs is set to rise, with the government announcing Rs 5000 cr”re credit guarantee fund under the “Stand Up India” scheme. Under this scheme, says Finance Minister Arun Jaitley, banks will provide loans at the “least applicable rate of interest”. He further noted, “Every bank branch, including private sector, will give loans between Rs 10 lakh and 1 crore to at least one SC/ST and one woman entrepreneur under the scheme”. The Stand Up India scheme, which was launched along with Startup India scheme on January 16 2016, will be implemented through 1.25 lakh bank branches.
Gone are the days when women are only good at designing, fashion and handicrafts industries, it is proved that women are tapping all the industries that come their way.
Women are no more a Weaker Gender but a successful & always a sparkling star in the country.
About the Author
Falguni Sheth has played a very vital role in establishing HR systems in my company. Her knowledge, expertise & focused approach has shown good improvement in saving on manpower cost, Employee retention ratio and implementing policies in our organization. Falguni Sheth has very deep subject knowledge and her involvement with our assignment resulted into absolute successful completion of HR Manual. The meticulous system of working , follow up and timely delivery has impressed me & my client in such a way that during my compliance audit my company was rated very good, which has resulted in huge business.
Falguni Sheth New Horizon