Health and fitness have always been the primary success mantra in personal and professional life. Amidst the pandemic chaos, a healthy individual is the need of the hour. Individuals’ health and fitness are based on their finely tuned immune systems.
However, there are three levels of the immune system. First is a weak (weaker and weakest) immune system, which is easily vulnerable to bacteria, viruses, and parasites. The primary causes of a weak immune system are prolonged illness, an unbalanced and irregular diet, a hectic lifestyle, or prolonged malnutrition.
Second is the hyperactive immune system which can cause problems such as allergies, diabetes, and other types of autoinflammatory and autoimmune disorders. The primary causes of a hyperactive immune system are overdose of health supplements, over-eating or consumption of junk-fast food and over-consumption of additives like caffeine.
The third type is the well-balanced immune system that is effective at limiting the ability of bacteria, viruses, and parasites to cause infection. Although many people are concerned about staying healthy and maintaining a healthy immune system, they do not know how to accomplish that goal. Doing so can benefit your body and boost your immunity in fighting against viruses, bacteria, and other pathogens.
If you want to boost your immunity, you may wonder how to fight off illnesses from your body. While bolstering your immunity is not a difficult task. Making healthy dietary and lifestyle changes, adequate sleep, and regular exercise along with FITSPIRE may strengthen your body’s natural defenses and help you fight harmful pathogens and disease-causing organisms.
Founded by IIM Lucknow alumnus Vipen Jain (also the CEO) in 2020, along with Co-founders Nidhi Jain and Hina Sawney, the fast-emerging brand Fitspire is on a mission of providing vegan nutritional health and wellness products offering general health wellness, sports nutrition, personal, child and women wellness.
Aims to Fuel Nation’s Aspiration towards Fitness
Vipen conveys, “We at Fitspire wanted authentic, 100% vegan, nutrient-dense, allergen-free supplements that delight the senses. Every day our team works to inspire people of all ages to believe in their health and fitness goals and then fuel them to achieve it. All we believe is that the right nutritional profile has the power to make our life more accomplished, balanced and nourished.”
With every specific formulation in its power pack, the health-expert team selectively picked ingredients so that you can achieve your fitness goals. Fitspire aims to fuel the healthcare mission of the nation and aspire them towards fitness — making the best in nutrition that is 100% vegan, Natural, Gluten-Free, and Free from artificial flavours and preservatives.
Vipen says, “We believe that health is holistic and bestowed towards the health and fitness of the nation by providing them with superior and authentic healthcare supplements catering to all irrespective of their ages. Our product range inculcates in various segments, namely fitness, wellness, healthy snacking, kids and vegan.”
Making of the Fitness Fantastic
Vipen Jain was born and brought up in Delhi, with experience of about 15+yrs and has a global exposure of travelling to 40+ countries doing multiple seminars. He began his career with StanChart Bank, then Bajaj Allianz and worked for a decade with Max Group Companies (Max Life), where Vipen was National Head for Amway Business, then Head of Sales Promotion-Distribution Strategy as part of the Leadership Team.
“Being a Fitness Enthusiast from my childhood, I was very health and fitness conscious. While working out with the corporate world, I recognised that people at an initial stage suffer from LifeStyle diseases which are like Nutritional Deficiency, Infertility in women, Protein Deficiency, BP and Diabetic issues, vitals and cardiac issues- major health-related aspects, and there is no correct platform for this concern,” shares Vipen.
After exploring the world and growing in the very same environment while undergoing his self-healing process, Vipen realized to start his own business for Vegan health wellness products and empower each one out while standing in their own shoes to stay healthy and aspire towards health and fitness with his study and finding on demand and supply gap for authentic, certified and tastier nutritional products – “I started India’s first Vegan Family Health Wellness Brand: Fitspire – Aspire to Fitness,” says Vipen continuing,
“We at Fitspire mission to resolve the nutritional challenges catering to all generations and all segments of Life.” Fitspire has products offerings from a 5-year child to 65 years old person catering to all segments of Health like –
- Sports-Nutrition (Proteins whey and plant, BCAA, Protein bars),
- General Health (Skin Care, Keto Weight Management, Multivitamins for men and women, Immunity products, Biotin-collagen),
- Personal Wellness (Vitality for Men)
- Child Wellness and Healthy Snacking (Peanut butter, Kids Multivitamin, Nutrition Bars).
Omni-Channel of Technology
When asked about his opinion on how the adoption of modern technologies like AI and ML is impacting this space and how is Fitspire adapting to the change, Vipen says that their revenue model is OmniChannel; sales through the online and offline platform. After using this model, Fitspire’s sales grew by more than 45%.
This business model of the Company continues its growth trajectory, further nurtures its relationship with consumers and broadens its base. “We typically make the best authentic, different formulation, better tasting, wide range, pocket friendly and reasonable price for our consumers to take proper care of their health other than just focusing on price,” reveals Vipen.
Strong Foundation to Win Over Malnutrition
When probed about the current industry scenario and the kind of challenges he faced while driving Fitspire to success, Vipen shares that before starting his journey, they conducted several surveys related to his health company and concluded that Indians- a large chunk of the population remain malnutrition, thereby facing several health issues. Vipen states, “We decided that a strong foundation had to be laid to address these concerns.”
Nowadays, novel technologies, formulations of healthcare supplements, and several investments are emerging, and they offer an ideal ground to enable the world to manage energy better.
Vipen expresses, “Our mission is to provide investments, spread awareness about veganism and vegetarianism, inspire the nation towards fitness by leveraging technologies that address some of the world’s most critical challenges around energy, safety, security, productivity, and global urbanization, and inculcate them into our daily lives.
We want our customers and consumers to embrace this way of living soon. We aim to create a path to empower women and make the nation Aatmanirbhar in terms of health and fitness.”
Eight Wise Pointers
Vipen’s eight tips for becoming a successful entrepreneur are,
- Have a solid business plan.
- Prepare for financial challenges.
- Be frugal – remember you’re a start-up.
- Don’t be afraid to ask for help.
- Put your faith in a trusted mentor.
- Marketing on a shoestring budget.
- Look after number one.
- Build a team that shares your vision.
Ushering A Health-Conscious Social Future
Envisioning Fitspire’s future goal, Vipen shares, “Step by step, we are aggressively expanding Fitspire because most people in India, be it tier-1, tier-2, or tier-3 cities, are becoming increasingly aware of the importance of a healthy diet and lifestyle. Our main focus is to provide the most useful information as well as healthcare supplements that are easily accessible to the nation irrespective of their address.”
“As we are already catering to tier-1 cities, but to achieve this, we will constantly focus on tier-2 and tier-3 cities along with international markets and focus on their needs and demands of healthcare supplements with plenty of awareness and knowledge to ensure that every step counts in aspiring towards health and fitness. We will also add another 50 products to our bouquet,” Vipen concludes promisingly.
Praiseworthy Accolades, Awards and Recognitions
Fitspire has been…
- Rated 4.7 out of 5 on all Ecom Websites like Amazon, Flipkart, JioMart etc.
- Emerging Brand of Year on Amazon
- Global Visionary Award 2020
- Harayana Garima Award 2020
- International Men Pride Award 2021
- Most Trusted Health Brand of the Year 2022