Flipkart still ahead in the race of popular e-shopping brands


Flipkart is still India’s most popular e-commerce brand, though arch-rival Amazon India is nipping at its heels after racing past Snapdeal in the quarter ended March, a survey found.
According to the RedSeer E-tailing Leadership Index (ELI), Flipkart with a score of 91 was marginally ahead of Amazon at 87, while Snapdeal came in a distant third at 60. The index, which will be published on a quarterly basis in Mint, is compiled by research and advisory firm RedSeer Management Consulting, which specializes in e-commerce market research.
RedSeer surveyed some 3,000 online shoppers in 30 cities, tracking prices of more than 600 mobile phones across India’s top five e-commerce firms, which include Paytm and Shopclues.
The survey considered three broad metrics: trust in a brand; product assortment and prices; and the overall buying experience in terms of ease of using the e-commerce platform, delivery speed/consistency of orders and ease of product returns or cancellations. After weighing all of these factors, an overall score was assigned to each firm.

Related Posts