Flipkart is still India’s most popular e-commerce brand, though arch-rival Amazon India is nipping at its heels after racing past Snapdeal in the quarter ended March, a survey found.
According to the RedSeer E-tailing Leadership Index (ELI), Flipkart with a score of 91 was marginally ahead of Amazon at 87, while Snapdeal came in a distant third at 60. The index, which will be published on a quarterly basis in Mint, is compiled by research and advisory firm RedSeer Management Consulting, which specializes in e-commerce market research.
RedSeer surveyed some 3,000 online shoppers in 30 cities, tracking prices of more than 600 mobile phones across India’s top five e-commerce firms, which include Paytm and Shopclues.
The survey considered three broad metrics: trust in a brand; product assortment and prices; and the overall buying experience in terms of ease of using the e-commerce platform, delivery speed/consistency of orders and ease of product returns or cancellations. After weighing all of these factors, an overall score was assigned to each firm.
Flipkart still ahead in the race of popular e-shopping brands
