India is undergoing various socio-economic changes and due to this the population is dealing with all adverse consequences of a sedentary lifestyle. Indian cuisine is traditionally oily and spicy and that coupled with minimal to zero activity, has led India to become the Diabetes and Cardio-Vascular Disease Capital of the World. Economic Development has led to magnified stress levels and concurrently healthcare costs have also risen astronomically.
GenLife, Quality of Life Division of Generix Lifesciences Pvt Ltd, is the only company in India to market unique / innovative Nutraceuticals and Cosmeceuticals, both as preventive and curative therapies, only through doctors’ prescriptions. After studying the development of disease prevention concept globally and conducting a consumer survey in India, the founders of GenLife realized that the time had come for Indians to focus on prevention of disease and subsequently improve the general quality of life. However, unlike other developed markets where an aware consumer base buys these products over the counter on their own, in India due to lack of awareness GenLife believes that by pushing Nutraceuticals and Cosmeceuticals through Doctor’s prescriptions, information regarding a healthy life style will percolate to the consumers and eventually create awareness in the long run.
The Glittery Past and The Spectacular Now
The initial days of GenLife have been as glorious as the present scenario itself. The launch was held in a glittering function at Darbar Hall, Taj Palace Hotel, New Delhi on 31st July, 2011. It was attended by more than 250 eminent doctors and many distinguished stalwarts of the pharmaceutical industry. During the launch itself, GenLife introduced 4 Japanese Products. The respective Japanese Manufacturers also made a detailed technical presentation to the Doctors regarding their products. Like an icing on the cake, the launch event also included a live session of music with the band “Indian Ocean”.
Ever since its launch, GenLife has constantly focused its efforts on concept marketing its unique and innovative premium Nutraceutical and Cosmeceutical products to top specialists / Doctors to create an enviable niche for itself. Promoted by pharmaceutical professionals, GenLife has expanded its Sales operations geographically to Mumbai in March 2012, Hyderabad in October 2012, Pune in February 2013, Bangalore in July 2016 and Ahmedabad in April 2017. GenLife had added 3 new products from USA to its portfolio in August 2012, 4 products from Japan in June 2013 and 4 more Cosmeceuticals from USA in December 2014. Today, GenLife has a portfolio of 15 unique and innovative products with little or no competition in the market.
Products that bear the Hallmark of Consistency and Quality
All the products from GenLife are being manufactured at manufacturing facilities with excellent regulatory accreditations. In order to deliver the highest standard of value and experience to their consumers, their products undergo rigorous quality testing of all critical parameters based on international standards. Some of their products are-
This product is more available biologically than elemental Calcium due to its properties like natural ionic state and high porosity. It contains 72 vital trace elements which are essential for the human body.
It has proven to be one of the best natural skin healing agents in the world with a formula that contains a unique combination of Graminex Rye Grass Flower Pollen Extracts and 18 other natural ingredients. It reduces the melanin production by up to 50 percent and lightens the skin tone by 11 percent.
Epiregen helps to improve the microstructure of the skin, reduces wrinkle depth and rejuvenates the skin networking structure on the face, neck and décolleté. It is a combination of Graminex Rye Grass Flower Pollen Extract and 18 other natural ingredients along with natural antioxidants and tannins.
Epivitale is a natural preservative, antioxidant and moisturizer. It acts as a natural moisturizer for smooth and healthy skin. It reduces transdermal water loss and acts as natural barrier against harmful UV rays.
Eyelixir diminishes dark circle and alleviates swollen and puffy eyes, promotes lipolysis that reduces the orange peel appearance of cellulite, stimulates lymphatic drainage and blood flow. It also helps to eliminate water retention and congestion that can cause stagnation of blood.
This is a safe nutrigenomic product which is helpful in treating metabolic syndrome. It enhances basal metabolic rate by increasing β-oxidation. One capsule of Flabonoid is as effective as 30 minutes of exercise. It controls border-line blood glucose level, and controls dyslipidemia among several others.
Glowrious is a precursor of Hyaluronic Acid which is essential for youthful, supple and wrinkle free skin. It moisturizes, nourishes and softens the skin, reduces the appearance of fine lines and spots on the skin and reduces the probability of formation of wrinkles, underlines and ridges substantially.
The active hydrogen ion in H minus protects cells against oxidative stress. It acts as a therapeutic anti-oxidant by selectively reducing cytotoxin O2 radicals. It protects neurons from in-vitro ischemia and reperfusion and has several other such benefits.
Menoquil is a highly synergistic combination of Rye Grass flower pollen flower extract and Royal Jelly in balanced quantities. It provides relief from menopausal symptoms effectively.
Nagossein is a natural N-Acetyl Glucosamine supplement which rejuvenates joints from within. It helps in alleviating symptoms related to Osteoarthritis. It has significantly lower metabolic load as compared to others and increases the lubrication and rebuilding of cartilages.
Reguflo is a highly synergistic combination of Rye Grass flower Pollen extract and Saw Palmetto extract. It helps to decrease the size of the prostate gland and other symptoms of BPH. It is a completely safe and effective therapy which manages mild to moderate symptoms caused by BPH and other prostate problems.
It is a natural and safe Immunopotentiator that strengthens the immune system. Stomulate has an excellent ability to adhere to stomach mucosa and inhibit gastritis and H.pylori induced peptic ulcer, amongst several other benefits. The rich extracellular polysaccharide enables this acid resistant probiotics supplement to survive and multiply even in gastric acid pH.
It is the first and only active form of CoQ10. It replenishes the reduced form of CoQ10 in cells and is a vital substance for energy production in cells.
It replenishes the reduced form of CoQ10 in the seminal fluid. It participates in electron transport chain reaction and is a vital substance for energy production.
UTI is the second most common infection in the body with 30 percent of cases having a recurrence. Utiremede’s natural ingredients like Cranberry and Graminex Rye Grass Flower Pollen Extract helps reduce harmful bacterial colonization in UTI due to its anti-adhesion property and provides relief from UTI related symptoms.
Visionaries and Motivators of GenLife
Sandeep Jha, CEO & MD, has over 24 years of experience in middle and senior management of giants like- Jubilant Organosys Ltd, Ranbaxy Laboratories Ltd and Sterlite Industries Ltd. Having widely travelled in the US, Europe, Japan, China, Middle East and Asia, Sandeep specializes in Business Strategy, Trade and Corporate Finance, Marketing, Manufacturing Operations, Global Supply Chain Management and Business Systems.
Sandeep is a B-Tech graduate in Chemical Engineering from IIT-Banaras Hindu University (BHU). He has completed his PGDBM from Indian Institute of Management, Calcutta.
Vinod Nair, Director, has over 24 years of experience in middle and senior management of giants like- Shaw Wallace Ltd., Allied Domecq and as an entrepreneur. Having travelled widely through Europe, Australia, Japan, China and the rest of Asia, he specializes in Business Development, Finance and Accounting, Global Sourcing and International Operations.
Vinod has completed his graduation in Commerce from Delhi University. He has also completed his PGDP in Management.
Values that seep into the Work culture
The Executive team at GenLife believes in maintaining a long term relationship with their customers. They focus their marketing efforts on the Doctors and all the Doctors who prescribe their products are conveying their satisfaction with the results they are getting in their line of treatment as they are able to treat their patients with safe and natural products quite effectively without side effects. GenLife also assists the patients with all their queries so that the patient is aware about such products and how these products are beneficial for them. GenLife has a group of Pharmacy Graduates in CRM who handle all consumer queries effectively and take it as their responsibility to create awareness in the Indian Consumers regarding safe and natural preventive therapies. GenLife also offers free home delivery to all its customers in their area of operations.
The dedicated team at GenLife attributes their success to a clear business model, excellent product selection, good understanding of their customers and their needs, dynamic organization structure and excellent work culture.
With more than 100 employees in a flat organization structure, GenLife breeds responsibility, sense of ownership and entrepreneurship.
GenLife actively participates in and sponsors many academic programs, seminars and clinical research to create awareness and acquire knowledge, regarding the latest trends in Nutrition and Health.
Their successful business model and an encouraging work culture have earned them ISO 9001:2008 (Quality Management System) certificate, ISO 9001:2015 (Quality Management System) certificate and ISO 22000:2005 (Food Safety Management System) certificate.
Defining GenLife of the future
GenLife is well on track to become India’s top Nutraceutical Company offering innovative, proprietary & patented products to its customers through a unique delivery model & robust supply chain with dedicated consumer care, R&D, accredited manufacturing & analytical capabilities to create an attractive value proposition for all stakeholders. Although GenLife has been funded till now through promoters’ capital, internal accruals and debt, they are looking for additional funding next year. Over the coming years, they plan to increase their revenue 30 fold, expand the product portfolio to 60 similarly positioned products and create a presence in a total of 35 Metros and Tier I locations.