GrayMatter successfully implements Airport Concessionaires Sales Information System at the Kempegowda International Airport, Bengaluru

GrayMatter successfully implements Airport Concessionaires | Press Release | Insights Success

GrayMatter, a leader in airport-focused analytics, big data and data science solutions, announced that it has successfully implemented real-time point of sales (PoS) data integration and commercial analytics across all concessionaires at the Kempegowda International Airport, Bengaluru (KIAB), for Bangalore International Airport Limited (BIAL) – operator of KIAB. The solution is intended to provide a better passenger shopping experience at the Airport through targeted positioning of products and relevant offers. The solution delivers data-driven business insights around performance of F&B outlets, retail stores, duty-free shops, product categories, products as well as around customer preferences.
The scope of the engagement includes real-time, non-intrusive extraction of sales data from POS terminals at the airport stores using Store Sense, GrayMatter’s proprietary IoT device. Data extracted from Store Sense interfaces with BIAL’s billing system and is further used for income computation that forms the basis for invoicing concessionaires. Data from store sense is also analyzed to enable decision making and reporting using state of the art data warehousing, dashboarding and visualization techniques.
Mr. Kenneth Guldbjerg, Chief Commercial Officer, BIAL said, “KIAB works with partners such as GrayMatter to offer our passengers a technologically-superior and seamless Airport experience. I look forward to the envisaged outcomes from this implementation, including the expected transparency that it will lend to retail revenue reporting. I am excited with the possibility of significant value addition through the system that would enable BIAL’s Commercial Team to receive invaluable customer insights to aid decision making.”
Mr. Vikas Gupta, CEO, GrayMatter said “I am proud to have our home airport as one of our esteemed customers.  Making in India for the globe by collaborating with BIAL to innovate and implement our unique product platform is especially gratifying and rewarding.”
About GrayMatter:
GrayMatter is a Big Data and Data Science specialist with a strong BI & Analytics background having over 170+ successful project implementations across USA, EMEA & APAC spanning multiple industries. Collaboration with strategic technical partners like Pentaho, SAP and Microsoft besides in-house engineering excellence has given rise to innovative industry specific product offerings. Products like Airport Analytics AA+, Insurance Analytics IA+, Finance Analytics FA+, and Manufacturing Analytics MA+ have already taken big strides in the global markets. GrayMatter is Head Quartered in Bangalore, India with offices in USA, Europe, Malaysia and Middle-East with Global R & D Centre in Helsinki, Finland.  Visit their website at
About BIAL:
Bangalore International Airport Limited (BIAL) is a public limited company – formed under The Companies Act – to build, own and operate the Greenfield Kempegowda International Airport, Bengaluru (BLR Airport) for a 30-year concession period. BLR Airport is the first Greenfield airport in India to be built as a private-public partnership. Private promoters hold 74% (Fairfax 54% and Siemens Projects Ventures 20%) stake in BIAL, while the government holds the remaining 26% (Karnataka State Industrial & Infrastructure Development Corporation Limited – 13%, Airport Authority of India – 13%).
The Airport began operations in May 2008 and plays a key role in driving the economy of the region – offering a wide air-route network, with over 37 passenger airlines and 12 cargo airlines connecting Bengaluru to the rest of the world.  It is currently the busiest airport in South India and the third largest in the Country, having welcomed 33.30 million passengers in FY 2018-19, registering a 23.8% Y-O-Y growth. The BLR Airport is the only airport in the world to have the distinction of receiving accolades from ACI-ASQ for both Arrivals and Departures. For more information log on to

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