Hike Messenger announces new ‘Video Stories’ feature


India’s indigenous messaging platform, “Hike Messenger” has announced the launch of a new feature called Video Stories. Users can now share videos of up to 20 seconds on the new Stories feature and will able to modify them up with the use of Live Stickers and Filters.
Applying Live Filters to faces on Story mode makes storytelling experience more vivid. Live Filters automatically recognize and detect a user’s face using Machine Learning and assist people to have more fun while storytelling. Live filters are being hurled for this festive season, which includes a wacky Christmas Tree, cool Girl Santa, cute Elf, Rudolph the Reindeer and Snowman.
Hike has also added special ‘Animated Stickers’feature for the festive season. The newly launched animated stickers include packs for New Year and Christmas, and include popular Hikin, Penguin and Dance for the ongoing wedding season in parts of the country. The messaging platform has also added unique New Year Resolution stickers.
Both Photo and Video Stories on Hike vanish after 48 hours. With this Video Stories feature  photos and videos can be posted on Hike Stories, or can even be shared directly with friends. Users will be able to see who and how many people have viewed their story.
With this new launch, Hike also announced that its going to start a new digital campaign called “Love, Masti, Dosti.” The digital campaign will run on Hike’s Social Media handles and will reflect the lives of typical young Hike users.

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