Packaging, being a significant part of advertising and marketing, is a strategy to beautify the product and attract customers attention, believes Kreatica Design, an elegant and exquisite packaging manufacturing company located in Bengaluru. With the company’s offerings, one can experience how beautiful it is to unbox the products.
In an interview with Insights Success, the Founders of the company, Akshay Parekh and Bharath Bhansali, share valuable insights on how Kreatica Design is creating an aura of intrigue that enhances the experience of the product. Below are the highlights of the interview:
What was the source of inspiration for your company??
Now and forever, packaging comes before the product. That is the power of packaging. Kreatica Designs focuses and inspires on giving enough knowledge to the customers on how important packaging is for the growth in any business. A well-designed product packaging can go a long way in putting any product into the hands of the buyers. Product packaging is a reflection of the product inside and the brand as a whole. Complete research on factors like colour schemes, designs, size, type of packaging is considered while Kreatica plans to box your product most elegantly as it defines your brand identity and that is what inspires us the most.
What are the different products and services provided by your company, setting you apart from your competitors?
We believe “Packaging can be a theatre; it can create a story,” quoted by Steve Jobs. Through innovation and creativity, we help the packaging do the talking. From rigid boxes to mono carton, from customized boxes to ecofriendly packaging, from electronic packaging to FMCG packaging, from apparel packaging to giving sustainable solutions, we have got it all covered.
Style your products with various folding techniques and curves. Innovative shaped packaging helps you stick out from the competition. The flexibility of their packaging adapts to the most diverse and complex distribution channels. Presentation and packaging are the most essential factors for everything.
When did you last purchase a product that had slack packaging or unattractive packaging?
Let us talk about your supermarket or any general store shopping experience. You would have come across a product with a damaged box. How many times have you asked the shopkeeper to replace this with a new one or maybe give it in a discounted price?
What are the key attributes that helped your company overcome the challenges that it faced during its establishment?
- Building a right team
- Efficient management
- Smooth Production
With the massive advancements in the packaging space, what are the opportunities and challenges evolving with it?
Every packaging industry is all about designing, prototyping, research and development. In addition to this, we have adapted to advanced technology. From manual packaging to having automation plants, they grew. Enhancing the packaging with right finishing techniques and press effects allures customers. The finishing of the packaging is perpetually tied to the brand image just as the brand logo. Options like embossing, de-bossing, Spot UV, gloss varnishing, matt lamination, foiling, metal graphics, laser cutting have made our boxes visually attractive – enfolded in luxury. Utilizing advanced laser-cut machines have also made it easier and convenient for us to give away the samples to our customers.
Share with us your company’s contribution to its sector in the industry and how it is helping its clients in their business growth.
Creativity is typically an iterative process, where one will come up with an initial idea and others jump into making it a better one. We as a team brainstorm before starting off any project to explore the unknown. Together we exercise imagination and bring all the great ideas into being. Packaging sector has been doing great for us. Pandemic has made people realise how important it is to have a digital presence. E-commerce websites have boomed in recent times and are playing a very important role in the marketplace. To sell the product online, impressing the customers and holding on to their interest for a long time is a crucial part. Here people were convinced that great packaging can make their work easier.
How do you motivate creativity and innovation in the workspace while maintaining a healthy work environment?
Team Work is Dream Work, it is hard to scale when you work alone. A healthy work environment is ideal when it comes to maintaining a positive outcome in a stressful atmosphere and that is what we strive for. Our team does not design for the brand alone, but for the people who interact with the brand. With our designing expertise, we strive towards our customer’s growth. Our exquisite packaging, the quality and innovative designs not only help in our sales but also increase the sales of our customers.
Brief us about the current scenario of packaging sector and your company’s future plans.
Amidst the pandemic, Kreatica Designs has grabbed the opportunity to focus more on eco-friendly and sustainable packaging that is the need of the hour today for our better tomorrow.
With our design and structural packaging skills, we always look forward to innovating in a way that never fails to impress the buyers, which in turn increases the opportunity for us as well as our customers with a high number of sales. Touch or stare, our exquisite packaging will leave an enduring impression with a wonderful experience of unboxing the dream box in reality. This unique and smart way of packaging will not only make you stand out in the crowded marketplace but also will help users recall your brand name because of the originality and innovative ideas. The quality we assure for packaging gives products a polished yet imaginative look that creates excitement and anticipation among the customers and keeps them coming back for more.
Every great design begins with an even better story because bad design shouts at you and good design is the silent seller.
About the Founding Duo
Akshay Parekh:
Akshay studied BBA from Jain University and always took part in extracurricular activities related to business while studying. He eventually followed his calling which was starting his own business and thus, began the catharsis of his creative existence. From starting his own ad agency to a packaging manufacturing unit was a big leap but the most rewarding one. His passion towards his work makes him one of the most hardworking young entrepreneurs and brings him closer to his dream each passing day.
Bharath Bhansali:
Bharath Bhansali is a graduate in Computer Graphics & Designing from Mumbai. He is passionate about everything related to design and art. His perfection towards his job, creative ideas and innovation in packaging makes his company one of the leading packaging companies in Bengaluru. He is an entrepreneur by the day and an Illustrator by the night. Apart from managing a company he loves to explore his creative side in Digital Painting and Illustration.
