Madhavbaug Clinics & Hospitals: Delivering an Adroit Integration of Ayurveda & Modern Medicine

Madhavbaug Clinics & Hospitals

Having over a decade worth of experience in complete lifestyle disorder healing, using the best of knowledge from the modern medicine and the age old Ayurvedic therapies; Madhavbaug Clinics & Hospitals is one of the leading healthcare clinics. Established in 2006, by Dr. Rohit Madhav Sane, the M.D. & CEO; its mission is to “rid the society of heart disease through well researched innovative therapies based on Ayurveda and modern medicine, public education, and extensive research.” To get more details about its services and uniqueness which this Hospital offers we bring you an exclusive interview with Dr. Rohit.

  1. Kindly brief us about the company.

Madhavbaug’s holistic lifestyle disorder healing concepts are based on the amalgamation of modern diagnostics, and non-invasive Ayurvedic therapies that are fused with allied sciences such as exercise, researched diet, yoga, stress management and lifestyle modification. Madhavbaug mission is to reduce the mortality and morbidity of cardiovascular diseases and burden of lifestyle disorders like diabetes and blood pressure.
Madhavbaug has 14+ years of experience in the field of non-invasive heart care, with 140+ clinics and 2 hospitals across Maharashtra, Madhya Pradesh, and Goa. By 2025, the plan is to have about 1,000 clinics all over the nation. The objective of the clinics and hospitals is to serve as a multifunctional diagnostic and treatment centers for heart diseases and lifestyle disorders like blood pressure, obesity, dyslipidemia, and diabetes. This way, the clinics will not only treat heart disease, but also the risk factors of heart disease in order to reduce the morbidity and mortality.

  1. Please tell us something about your Founder/CEO and his/her contribution towards the company and his perspective about the industry.

Dr. Rohit Madhav Sane is the first to conceptualize the idea that ancient Indian medical science, Ayurveda, can play a big role in chronic cardiac disease. The founder of Madhavbaug Clinics & Hospitals in India, used his education in modern medicine after which he undertook a meticulous research into Ayurveda. Extensive experimentation and delving deeper into every minute aspect of his study led him to find scientific evidence to substantiate this novel idea. The effort resulted in a highly effective alternative therapy for chronic heart failure through combination of modern medical science and the well-established therapies prescribed in Ayurveda.
Dr. Rohit Madhav did his MBBS from Aurangabad University, MIMSR, Maharashtra, India and inherited his Ayurveda knowledge and skills from his father. He has innovated and copyrighted Sampurna Hridaya Shuddhikaran therapy for chronic heart failure patients in the year 2001 and designed the medical and non-medical operations of Preventive cardiac center in the year 2005. He and his team innovated non-invasive treatments to treat Ischemic heart disease, reverse risk factors like diabetes, hypertension and obesity.
He has presented several research papers on efficacy of Madhavbaug treatments in national journals like Indian Heart Journal by Cardiological Society of India and international journals like Lancet and Circulation on international platforms like American Heart Association held World Cardiology Congress, European Society of Cardiology and many more.

  1. What is the current stage of Telehealth programs in India? What is the future outlook?

New health technologies are improving patients’ lives across India. They are building online health repositories that are easily accessible. This is essential to reducing the information gap between India’s urban and rural providers.
AI-assisted remote care is particularly important for patient monitoring before, during and after medical procedures. Health & fitness apps and sensor based wearables are no longer in the early stages, but being increasingly adopted. There are now apps that accurately assess hydration levels, calorie intake, and monitor vitals.
Greater real-time collaboration between physicians is possible through telemedicine. It’s getting much simpler for patients to get second opinions and specialty expertise, helping improve outcomes and save lives. Also for physician scheduling, patients in India can now go online to search for a doctor and schedule an appointment just as easily as they can arrange a cab ride or schedule a haircut.
Computing power is doubling every two years, allowing tele-health technology to do increasingly amazing things.

  1. Kindly describe in detail about your distinct services and products.

We believe in a holistic method of healing that includes proven Ayurvedic (Panchakarma) and lifestyle modification based non-invasive therapies for heart disease management, diabetes reversal, blood pressure management, obesity management (weight loss), and rehabilitation after cardiac bypass surgery.
Some of the treatments we offer are

  • Heart disease reversal
  • Diabetes reversal
  • BP management
  • Obesity management

Our distinct products also include ayurvedic medicines and researched diet box for patients with specific health goals. We also offer tele-consultation service and AI-based health suggestions through our app.

  1. How is technology helping you or how technology has impacted the Healthcare industry?

Technology has had several advances enhancing all aspects of life including the healthcare. Development of medical devices, equipment and softwares have enabled this sector to soar to great heights, making the lives of medical professionals and patients a lot simpler than it used to be.
At Madhavbaug, we have used AI technology to develop an app that collects patient information and provides sound medical suggestions. This also enables us to provide immediate emergency responses based on the condition of the patient. This also enables us real-time monitoring of patient stats and helps us provide instantaneous responses. Further, we use continuous glucose monitoring system (CGMS) which is an advanced technology that monitors blood sugar constantly through a sensor based device for a period of few days. This gives a more accurate understanding of the average blood sugar levels.

  1. Kindly talk about the effects of mergers and consolidations happening in the Healthcare industry.

Consolidations and mergers has increased steadily over the last decade. They have taken various forms as well, such as joint ventures and affiliations. If done responsibly, it lead to better healthcare and patient care.
But the big question that anyone investing in consolidation needs to ask is “Will this lead to better delivery or reduced costs?” Some mergers only take place to reduce competition and some affiliations are so loose that they do not guarantee to achieve their designated interests.

  1. How are you facing the challenges in terms of changing trends, market players and innovations happening in the industry?

Healthcare is one of India’s largest sectors. It is full of opportunities and now gaining focus in the telemedical sector. The medical marketplace is seeing some change in trends currently but it does not change the fact that we are pioneers in ayurveda and heart care. We as a brand have gained the trust and confidence of our patients and stakeholders
Our strong USP make us stand out among other players in the field. Backed by years of research and efficiency in our procedures, we have a very steady stand in the marketplace.
The challenge is to get people to have more acceptance in Ayurveda for lifestyle disorders, but the scenario is changing in our favour as we are seeing support from the government and AYUSH in increasing the adoption of Ayurveda in various parts of the nation.

  1. How does the recent Government initiatives affecting the current drug pricing in India?

Niti Aayog has proposed some major changes in Indian pricing of drugs. These obviously have some advantages and drawbacks as in their own way. The benefits obviously, is the fact that medicines will be under new scrutiny and will have to meet standards of WHO quality norms while still maintaining the price surge in reference to the WPI. This will ensure that subpar medicine are not reaching the masses. The downfall is that without the
price surge, research into new drugs will be inhibited. Small and medium enterprises will not be able to invest in new drugs to combat the drawbacks of the current ones.

  1. Do you feel there is a need to change the existing medical plans as there is a significant rise in medical expenses?

Yes, there is a need to change the existing medical plans. We Indians are visiting hospitals in greater numbers than ever in the past. New symptoms and problems keep cropping up, and while what might be good for getting us better, might not necessarily be good for our wallets.
That’s why Mr. Modi’s National health protection scheme was so important, where 1 lakh cover was provided to everyone. It might not be enough but it can be a start to something significantly better for people.

  1. What is the USP of your business? Key features and highlights.

We specialize in holistic and researched Ayurvedic (Panchakarma) and lifestyle modification based non-invasive therapies for heart disease management, diabetes management, blood pressure management, obesity management (weight loss), and rehabilitation after cardiac bypass surgery.
We also offer advanced diagnostic services such as HbA1c, Fasting Blood Sugar, Glucose Tolerance, 2D Echo, Computerized Stress Test, Blood Tests, and doctor’s consultation.
We follow a panchasutri method of 1) ayurveda (panchakarma), 2) diet, 3) exercise/meditation, 4) Doctor’s hand holding, and 5) Educational workshops

  1. Kindly share us with your Vision and Mission of your organization.

Our vision is to be the best cardiac care organization in India and to reduce
the mortality and morbidity due to heart disease.
Our mission is to rid the society of heart disease through well researched
innovative therapies based on Ayurveda and modern, public education
and extensive reach.

  1. How do you portray the future of Healthcare industry and how are you preparing yourself for that?

The future of healthcare is very promising from my point of view. The driving forces behind the same are economic factors, increasing incomes, increasing population and advancement in technology. There will be services in place such as universal health coverage and more innovative and efficient procedures and devices. More cost effective and less invasive medical treatments.
We as a company are keeping up with the times and moving in the same direction as the trends. We aim to keep our USP strong and keep reinforcing it with plenty of research and innovation.

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