Nikleen® – Making Cleanliness Accessible & Affordable for All

Neeraj Dhawan | Founder & CEO | Akshay Dhawan | Nikleenr

The definition of the term “cleanliness” varies from people to people. Basically, it is defined as the lack of dirt, awful odour, stains, and many other things. It refers to the state of being neat and tidy. Cleanliness is a symbol of sophistication and providing quality cleaning chemicals in today’s economy is challenging and brings financial and operational pressure, believes Surya Chemical Works(SCW). The company endeavors to understand what it takes to run successful cleaning products manufacturing company and deliver it all savings, quality, sustainable practices and continuous improvement.

SCW was established in the year 1996 by Mr. Neeraj Dhawan, with a sole purpose to make the experience of cleaning, an awe-inspiring one. The company is powered by the father & son duo; Neeraj Dhawan and Akshay Dhawan. Its products help corporates optimize the performance and profitability of their operation so they can focus on their core business. The company strives to be industry-leading expertise and believes that its uniquely integrated cleaning products will help individuals and businesses save time, resources and money.

It’s unbelievable that Surya Chemical Works started 24 years ago. No one can prepare you for starting a business from the ground up. It’s a journey, an adventure and a personal growth challenge like nothing you’ll ever experience,” says Neeraj

Wide Range of Offerings

All the efforts of SCW are in the direction to make and deliver products which not only clean surroundings but also refresh and rejuvenate one’s mind body and soul and which will encourage one to keep it clean and keep everything around them spic and span. It offers a range of cleaning chemicals manufactured by the company including White Phenyl (Concentrate/ready to use), Glass Cleaner (Concentrate/Ready to use), Floor Cleaner (Concentrate/Ready to use), Toilet Cleaner, Car Wash Shampoo, Liquid Dish wash, Multi-Purpose Cleaner, Liquid Handwash, Liquid Soap, Liquid Air Freshener, Air Freshener Blocks, Furniture polish, Bathroom cleaner Concentrate.

All the above-mentioned products are manufactured under the brand name Nikleen®. These products are also available on e-commerce websites.

An Established Brand

Today Nikleen® is an established brand well known in eastern India and Bangladesh. Its products are well established in eastern railways, various corporates, housekeeping agencies, hotels etc. Its goal is to be a wellknown brand in India and to keep the vision of Make in India a reality. It aims to go global in the next 5 years. The company is investing heavily in R&D to make it’s brand Nikleen® match international quality standards at a reasonable price. Surya Chemical believes that cleaning is a necessity and should be accessible to everyone and therefore, aims to provide unmatched quality which is very reasonably priced.

Cleanliness is the Key

Neeraj believes that healthcare systems ought to focus on delivering value to the patient, which boils down to providing quality healthcare at affordable prices. It’s also vital to shift the focus on delivering patient-centric services, as it’s now more than ever that the healthcare system needs to put the patient’s immediate need at the centre of their services. However, cleanliness is one crucial step for one’s physical well-being.

When asked about the impact of COVID-19 Neeraj mentions that The economic impact of the 2020 coronavirus pandemic in India has been largely disruptive and eyeopening as well. He asserts, “This pandemic has shown that people’s need to go local and boosting local business is the way forward for India’s economic development. Many businesses will struggle, some may even die. But as with economic adversities of the past, new industries will emerge bringing with it renewed hope of recovery. Eventually, things will go back to normal. Just that we’ll have to change the definition of normal.

Adapting With Technological Changes

Technology is rising fast, costs are falling, and new designs are being rolled out constantly. If enterprises haven’t been systematically adapting to new technology, the growth of a business is compromised. Today human touch and technology go hand-in-hand. The demand in today’s world is high and it has to be met. Technology has helped achieve the rising demands of the consumer, have kept costs minimal, and improved relationships. SCW has always adapted with technological changes and made sure to be aware of innovations out there that can be beneficial to its business to help improve the customer experience and build stronger relationships.

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