Chennai, India, October 14: Nippon Paint (India), a leading eco-friendly paint manufacturer, announced the launch of the first-ever Asia Young Designer Award (AYDA) contest in India. The contest, formerly called the Nippon Paint Young Designer Award, aims to identify talent among students of Architecture and Interior Design across the country. It was first launched in 2008.
Participants will have to create a unique design to architects, interior designers, commercial buyers, and the community alike. This year’s theme is “Be Bold. Be Free. Be You.”
Entries will be judged on the following criteria:
- Green and sustainable design concept
- Colour concept
Design innovation Design concept statement
The entries will be judged by a jury consisting of eminent personalities chosen from the fields of architecture and interior design. The jury among others includes Mr. C.N. Raghavendran, Architect and Managing Director of CRN, Architects & Engineers; Ms. Divya Kush, President of the Indian Institute of Architects, and Mr. Kiran Venkatesh, Architect & Co-Founder of InFORM Architects, to name a few.
The shortlisted national winner will get an opportunity to take part in an Asia-Pacific-level contest. The winner will get a cash prize of US$1,000, a 6-month internship with IJM Land Berhad, a leading property developer in Malaysia, and a trip to Bali for a learning programme.
Mr Mahesh Anand, President, Decorative Nippon Paint said, “AYDA is a platform for young talent to showcase their design ideas. We, at Nippon Paint, are proud to launch such a platform. AYDA challenges young interior designers and architects to go beyond the limits and confines of conservative thinking and deliver path breaking ideas. We believe that the youth is the future of architecture and design, and promise to provide them with the local and international exposure that they deserve through this contest.”
Students interested in participating in the contest can register by visiting: http://www.nipponpaint-ayda.co.in/contact-us.html
The Asia Young Designer Award was first launched in 2008, with the aim to inspire students to be more innovative, and to motivate them towards a higher degree of professionalism. It has emerged as one of the most reputed design awards across 15 countries, such as Singapore, The Philippines, Thailand, Vietnam, China, Japan, Hong Kong and Malaysia to name a few.
About Nippon Paint
Nippon Paint, founded in Japan has over 135 years of experience and is the number one paint manufacturer in Asia, and among the leading paint manufacturers of the world. Nippon Paint produces high-quality paints and coats for decorative, industrial and automotive sectors. Over the years, Nippon Paint has perfected its products by means of breakthrough paint technology, with an emphasis on innovation and eco-friendliness. Nippon Paint’s mission is to create advanced products that boost quality of life while protecting the environment. Through innovative technology, Nippon Paint benefits its customers and society. The company and its subsidiaries has presence in 31 countries which includes Japan, Singapore, Malaysia, South Korea, China, India, Pakistan, United Kingdom, Germany, Greece and Russia.