Naspers-funded OLX has acquired Aasaanjobs on an undisclosed amount. With this move, many experts believe that OLX wants to strengthen its online jobs vertical business to meet the growing need of over 60 million urban workforces in India.
Aasaanjobs was founded in 2014 with an aim to benefit job seekers and recruiters with its trademarked two-way matchmaking algorithm that filters and connect job seekers and HR recruiters to meet their job expectations.
“Our idea behind the inception of Aasaanjobs was to tap the market segment of unregulated blue and grey collars jobs in India. We have worked hard over the years and enabled countless jobseekers and employers to find the ideal match. However, in order to move ahead in this fierce competitive space of job search market- we found OLX will strengthen our vision quite justifiably,” stated Dinesh Goel, CEO and Co-founder, Aasaanjobs.
This acquisition will help OLX to build a better brand image in the jobs vertical and help address the growing need of millions of job seekers and thousands of employers to meet at one place before moving further in the recruitment process. OLX is also very much delighted with this acquisition and optimistic to reap big gains from this industry which is valued at over $1 billion.
OLX is continuously working to improve its job search platform. Its jobs search category has been organically growing quite consistently over the last couple of years in India. The company cited that there are more than 70 million blue/grey collar jobs available each year in India, while the workforce count stands at 60 million workers annually.
On this acquisition, Tim Hilpert, CEO of OLX Markets said, “We aim to disrupt the ever growing job market with this portal and further unify our position in the jobs classifieds market in India.”