Whether it is a residential project or commercial one, if the intent behind realty development is futuristically holistic and sustainably modern, only then the people inhabiting the places can grow, prosper, and proliferate. In the ever-evolving world of real estate, a handful of leaders stand out, setting the bar high and driving innovation in the industry.
Purti Realty, since its inception in 2005, has emerged as a shining star among these prominent leaders, leading the way with its commitment to sustainable design, premium quality, and on-time delivery. With over a quarter of successful projects to its name, Purti Realty has become synonymous with building not just houses but homes that invite a life of fulfilment and promise a brighter tomorrow.
Purti Realty’s journey is marked by unwavering dedication to creating a better tomorrow for its customers. Mr Mahesh Agarwal, the Managing Director of Purti Realty, succinctly encapsulates the company’s ethos: “Creating a better tomorrow for our customers has been our motto ever since we laid the foundation of Purti Realty.”
The vision of Purti Realty is to engrain trust, quality, and integrity as the hallmarks of their business. Its mission, on the other hand, is a pursuit of building spaces that symbolize the bond, striving to deliver sustainable and innovative designs with uncompromised quality and on-time delivery.
Purti Realty draws its strength from three core pillars:
Sustainable Design: Purti Realty’s commitment to sustainable design goes beyond just constructing living spaces. The firm aims to create environments that are not only comfortable and livable but also healthy. By preventing environmental degradation caused by infrastructure and minimizing maintenance, Purti is a pioneer in nurturing sustainable communities.
Premium Quality: Purti Realty has set its sights on transforming the Indian real estate industry by raising quality standards. It is unwavering in its commitment to delivering projects with unprecedented quality, ensuring that its customers receive the best in class.
On-Time Delivery: The real estate industry often grapples with project delays. Purti Realty, however, stands out by making on-time delivery a prime focus. The team understands the value of delivering as promised, a testament to their commitment to their clients.
Developing Eastern India’s Realty Horizons
Purti Realty, an esteemed real estate developer in Eastern India, boasts an almost two-decade-long legacy, having completed 25 projects. It distinguishes itself through its unwavering commitment to delivering high-quality projects on time. The company is dedicated to exceeding customer expectations and has been recognized as the ‘Emerging Developer of the Year’ in Eastern India.
Purti Realty has unveiled an expansive brand architecture as a pivotal component of its growth strategy. This architecture is built upon four fundamental pillars, each serving distinct purposes: Purti Homes, Purti Offices, Purti Hospitality, and Purti Retail. This comprehensive approach encompasses a multifaceted offering, from vibrant shopping destinations to industrial warehouses, designed to meet the ever-evolving demands of consumers. In addition, Purti has introduced its dedicated app, Purti Privilege, which empowers users with regular construction updates, access demand details and upload documents.
In a fiercely competitive real estate landscape, Purti Realty’s success can be attributed to several key aspects that set it apart. “Firstly, the company’s unwavering commitment to on-time project delivery is a rarity in the industry, instilling trust and confidence in our customers. We prioritize quality over quantity, ensuring each project is a testament to our dedication to excellence,” says Mr Agarwal. Moreover, their customer-centric approach places clients at the heart of every decision, creating a personalized experience and exceeding expectations. They’re agile and innovative, embracing the latest technologies and sustainable practices. This, combined with their recognition as the ‘Emerging Developer of the Year’ in Eastern India, showcases their position as a frontrunner in the real estate sector.
The Arc of Success
Mr Agarwal’s journey within the real estate industry has been marked by a continuous trajectory of growth and achievement, made possible through the collective dedication of his committed team. This journey has been intricately intertwined with the dynamic evolution of the industry itself. It has involved
- Successfully navigating through various market cycles,
- Gleaning valuable insights from both their triumphs and challenges and
- Staying abreast of the latest industry trends.
Mr Agarwal says he has had the privilege of assembling a group of experts who share the same zeal and unwavering commitment to delivering exceptional projects. “The success of my company within its specific niche can be credited to our unrelenting pursuit of innovation, our unwavering focus on quality, and our steadfast dedication to ensuring the utmost satisfaction of our customers. We have nurtured a culture of excellence that places transparency and integrity at its core in all our interactions and transactions,” he adds.
This approach has not only allowed them to cultivate trust with their clients. However, it has also consistently empowered them to produce projects that truly shine within the competitive real estate landscape. “Our steadfast mission remains to create substantial value for our clients and the broader community.”
Techno-Upgrade
As an industry leader, Mr Agarwal firmly believes that adopting modern technologies such as Artificial Intelligence (AI) and Machine Learning (ML) has revolutionized the real estate sector. These technologies are instrumental in streamlining operations, enhancing decision-making, and improving the overall customer experience. “At our company, we have proactively embraced this change.”
AI and ML enable them to analyze vast data, offering valuable insights into market trends, pricing, and property valuations. This, in turn, allows them to make more informed and precise investment decisions, ensuring the best outcomes for their clients. Additionally, AI-powered tools have transformed the customer journey, offering virtual property tours and personalized recommendations. By integrating these technologies, they not only stay at the forefront of the industry but also provide their clients with a more efficient and data-driven real estate experience.
A People’s Leader
Mr Agarwal’s leadership style fosters a culture of collaboration, innovation, and continuous growth within his organization. He states, “I firmly believe that a successful real estate venture is not just about bricks and mortar but the people behind it.” He prioritizes the development and well-being of his team members, encouraging them to think creatively and take ownership of their roles. Team building, for Mr Agarwal, is about creating a sense of shared purpose, where every individual understands their value in achieving their common goals. Open communication, mutual respect, and a commitment to personal and professional development are the cornerstones of their approach. “We’re not just building properties; we’re building a community within our organization that thrives on excellence and a shared vision,” says Mr Agarwal.
Proactively Sustainable
He further informs that sustainability and environmental responsibility are at the core of Purti’s operations. “We recognize the pivotal role real estate plays in shaping a greener and more sustainable future. To integrate these principles, we have taken several proactive steps.”
First and foremost, they prioritize eco-friendly construction materials and energy-efficient design in all their projects. They’re committed to reducing their carbon footprint and energy consumption. Their developments feature green spaces, energy-efficient lighting, and smart technologies to minimize environmental impact.
Furthermore, they actively engage in responsible land-use practices, often reclaiming and repurposing brownfield sites to prevent urban sprawl and preserve natural landscapes. They also invest in sustainable transportation solutions, such as electric vehicle charging stations and easy access to public transit.
Beyond their projects, they promote environmental awareness among their stakeholders and partner with local communities for tree-planting initiatives, clean-up drives, and educational programs. Mr Agarwal adds, “We understand that our responsibility extends beyond construction, and we’re determined to leave a positive environmental legacy.”
In a rapidly evolving industry, they strive to be leaders in sustainable real estate development, setting an example for others and contributing to a greener and more sustainable future for all. Also, Mr Agarwal is a founding member of the Indian Green Building Council (IGBC).
Leading by Examples
He furthers that they take immense pride in their journey of remarkable success, and there’s one transformative project truly exemplifies their unwavering commitment to excellence and innovation. “Our Purti Flowers is a testament to our dedication to pushing boundaries in the real estate industry.” This project not only redefined the landscape but also introduced cutting-edge technologies and sustainable practices. This project brought many developments in the Maheshtala area, including municipal developments. From the conceptualization stage to the final delivery, they ensured that every aspect met the highest standards. The result was not just a building; it was a living, breathing space that harmonized luxury, sustainability, and community engagement. This project has not only set new industry benchmarks but has also been recognized with [Relevant Industry Awards]. It remains a shining example of their commitment to excellence and their relentless pursuit of innovation.
Outmaneuvering Obstacles
According to Mr Agarwal, in the current industry landscape, the real estate sector faces many challenges, including economic fluctuations, regulatory changes, environmental concerns, and evolving customer demands. “To address these challenges, our firm remains agile and adaptable. We invest in ongoing market research and analysis to stay ahead of trends and anticipate shifts. Moreover, we prioritize sustainable and environmentally friendly practices in our projects to align with the changing environmental regulations. We engage closely with our customers to understand their evolving needs, offering customized solutions.”
Additionally, Mr Agarwal fosters a culture of innovation and invests in technology to streamline processes and enhance their service delivery. By embracing change and maintaining their commitment to excellence, they navigate these challenges and emerge as a resilient and forward-thinking real estate leader.
A Lordy Advice
In his advice to budding entrepreneurs who aspire to venture into the real estate space, Mr Agarwal says that the journey of becoming a real estate entrepreneur should be grounded on five essential pillars: research, finance, networking, innovation, and ethics. While this field presents its share of challenges, it is equally rewarding, and by adhering to these principles, one can effectively navigate its intricacies and flourish.
Real estate is a long-term game, and market conditions can change. It is crucial to remain adaptable and ready to pivot when circumstances require while exercising patience when awaiting opportune moments. Success in real estate typically favours those who demonstrate perseverance and the ability to adjust their strategies consistently.
Shaping the Future of Real Estate
As a pioneer in the real estate sector, Mr Agarwal divulges that they have a multifaceted vision for expanding the operations and services of their brand in the future. “We plan to expand our geographical footprint, reaching new markets and diversifying our portfolio to encompass a broader range of real estate segments.” This expansion includes exploring emerging opportunities in sustainable and eco-friendly developments to meet evolving market trends and environmental demands.
Moreover, they are committed to harnessing the power of technology and data analytics to streamline their operations, enhance customer experiences, and optimize decision-making processes. They will continue to invest in cutting-edge tools for property management, market analysis, and customer engagement.
Brand Purti’s growth is closely tied to nurturing a talented and dynamic team, ensuring it remains at the forefront of industry knowledge and best practices. This involves a commitment to ongoing training and professional development.
“Lastly, we’ll maintain our unwavering dedication to transparency, integrity, and customer satisfaction, which has been integral to our success thus far. By adhering to these principles and seizing new opportunities, we are poised to further elevate our brand as a leading, innovative force in the real estate industry,” concludes Mr Agarwal.
Clients Testimonials:
*“They meet the timelines quite well. Even in some cases, they have given possession to some of the properties well before the deadline, so those things were suited.” – Mr. Arnab Gupta (Purti Aroma Home Owner).
*“I have trust towards Purti projects. I have visited many Purti projects, and previously, many of my relatives owned apartments in Purti projects. I have observed Purti Aqua 2 & Aqua 3; they seriously follow project delivery timeline.” – Subhro & Saheni (Purti Aroma Home Owner).
*“The experience with the brand and the people here has been very pleasant, and we will recommend it to our family and friends!” – Mr Somanka Banerjee & Mrs Tora Paul (Purti Iris Home Owner).
*“We were looking for the brand, so we know with the brand, all other things will come along. The experience was amazing. The way they helped me choose my home, it was amazing!” – Mr & Mrs Dutta (Purti Iris Home Owner).
*“The buying process was very smooth. Team Purti Realty handled it from the very start. The documentation and finances, everything was very clear.” – Mr. & Mrs. Sen (Purti Veda Home Owner).
For more testimonials or information, please click https://www.purtirealty.com/.
Purti Reality Hall of Fame:
Brand Awards:
- Emerging developer of the year – Purti Realty – 15th Realty Plus Excellence Awards 2023.
- Excellence in Delivery of real estate and business excellence awards.
- Quality Excellence ET Now Real Estate – Grand Champions.
- Iconic Brands of Eastern India – Times Brand Icons.
- Emerging Brand of the Year – ET Now Real Estate – Grand Champions.
- On-Time Delivery Brand of the Year – ET Now Real Estate – Grand Champions.
Project Specific Awards:
- Iconic Project of the Year – Meraki – 15th Realty+ Excellence Awards 2023.
- Mid-segment Project of the Year – Purti Aroma – 15th Realty+ Excellence Awards 2023.
- Villa Project of the Year – ET Now Real Estate – Grand Champions.
- Luxury Villa Project of the Year – East – 13th Annual Estate Awards.
