SBI (The State Bank of India) has announced re-branding of its website as bank.sbi in its statement. According the statement of SBI, the new domain name – bank.sbi is the highest domain protocol called as generic top level domain (gTLD).
“The SBI group has several businesses. For those wanting to do banking or want to know about the bank it is easier to type out www.bank.sbi,” said General Manager – Social Media, M.K. Rekhi. The SBI group that has a presence in mutual funds, insurance and card may also go for such gTLD (Generic top-level domain).
With this new domain, SBI has become the earliest banking organization in India to use a gTLD for its presence on the Internet and providing an experience of assurance and security to its customers.
“SBI being the largest bank has always been the pioneer in adapting new technology. SBI has always believed in providing high-tech yet secure internet experience to its customers. Bank’s own gTLD is another step in this direction,” said Arundhati Bhattacharya, SBI’s Chairman in a statement.
The bank’s new gTLD is aimed at simplifying the customers’ digital experience and brings in enhanced security against lookalike and phishing websites.
A gTLD site like “.sbi” due to its non-replicability, conveys an assurance to the customer that the site is genuine, authorized and is not an inappropriate website.
However, the current site of sbi.co.in will be continuing till the customers get used to the new avtar of SBI’s secure website.