Thanks to the digital era, we live in a global village. And Thanks to social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc., our world has become so much more connected than it was before.
From the users’ point of view, it is quite easy to shuffle from one platform to other using a smart gadget. However, from a business perspective, going digital and making your presence felt on every social media and digital platform, and that too amidst such a crowded competition is difficult indeed.
With so many platforms to choose from, it becomes challenging to maintain a consistent presence across all of them without sacrificing valuable time or money. Thanks to Google, your brand can live, lol, and enjoy loyal fan-following, crazy-user reviews, an increasing audience base, and real-time user connect.
All this is possible if you know the trade secret: an algorithmic SEO-ranked digital marketing playbook, which ticks all the right boxes hidden to your eyes and plays your game on behalf of you by giving you a significantly ever-glowing digital brand presence. ValueHits the bullseye all the time by offering a comprehensive range of digital marketing services that can help you promote your brand, boost your online presence, and improve sales.
One of the leading Digital Marketing companies in India ValuHits has offices all around the world. With over twelve years of experience, it has helped its clients to achieve their goals through targeted campaigns and innovative solutions.
An adept leader Hardik Mody, Senior Manager – Digital Marketing shares, “With years of experience in providing 360° digital marketing solutions to our clients, we have been able to achieve some impressive results for them.” With their experience, they have helped many businesses grow their revenue by expanding their online presence and boosting their website traffic with ValueHits’ proven Digital Marketing tactics.
Hardik shares a case study as a live example, ‘Where the conversions of an affiliate website have been raised by 450%, by ValueHits’ precise digital marketing efforts.
The background of the case is– an affiliate website offering assistance to people to become Uber drivers and make additional money by driving. It aimed to provide drivers with the best promo codes and driving tips for Uber. The website received a profit when drivers used their promo codes for a sign-up bonus, as it is double-sided promotion, which benefitted both parties in the advertisement.
Now the hiccup was, due to its meager budget, the website was not able to get expected clicks and signups from the Google Ads campaigns that it had set up before. The cost of conversion of the campaign was also very high. Their primary objective was to increase the number of signups from the campaign without expanding the budget.
ValueHits PPC experts performed the full analysis of the website’s campaign and formed an action plan to accomplish its objectives. Hardik reveals, “Primarily, our team of PPC experts analyzed the search terms leading conversions and identified proper keywords to target for the campaign. We studied the conversion pattern of the previous campaign thoroughly and made the required changes accordingly in the new campaign. Moreover, we tested the various combination of bids, ad scheduling, and targeted locations. We also made use of bid adjustments for devices. It assisted in grabbing maximum relevant clicks towards campaign leading the increase in the number of conversions.”
The initiatives taken by ValueHits has helped to increase the number of clicks and signups and lowered the cost per conversion too. The campaign is now getting the right amount of clicks and conversions with the following results:
- A 450% increase in the total conversions
- There was a drop in the cost per conversion by 390%
- Conversion rate increased by 90%
- Drop in the average CPC by 140%
Thus, Hardik adds, “For businesses looking for the best digital marketing services in Mumbai, we offer a variety of online marketing tactics such as Search Engine Optimization (SEO), Pay Per Click (PPC), Social Media Marketing (SMM), Content Marketing, Email Marketing, App Development, Web Development, and White Label Marketing will help you take you and your brand to the top of the game. We thrive on industry experience. We know the digital world inside out. Our strategies have a human element to them.”
It is no wonder then that ValueHits is one of the best digital marketing agencies in Mumbai that guarantees resources, experts, and results.
In an interview with Insights Success, Hardik spoke more about their unique approach to the whole gamut of digital marketing services, revealing further strategies which could help every firm to boost its digital presence significantly and generate quick results. Highlights of the discussion are given herein.
Sir, please brief our audience about ValueHits, its USPs, and how you are currently positioned as one of the best SEO Solution Providers.
ValueHits has been in the industry for 12 years in the running. Apart from our wide range of digital marketing services with affordable custom packages, our main USP is providing dedicated professionals as resources for businesses and companies. These dedicated resources work solely for the hired business entity; therefore, there’s complete focus on the project and the work is done one-to-one.
Our SEO professionals have experience working with multiple industries from different countries like Sweden, Germany, UAE, London, Croatia, and more! Also, we offer mobile app development and website development services. This helps us cover the entire digital marketing gamut enabling us to become one of the best SEO solution providers.
Tell us more about ValueHits’ offerings and what aspects make it stand out in the cutthroat competition.
Our offering of “Hire Dedicated Resources” really helps businesses out on a one-to-one basis. While other companies spread their resources amongst several projects, our dedicated resource will work only towards the hired project of a business. It’s basically like an outsourced employee for a business working on your projects full time without having to in-house digital marketing employee.
Being an experienced leader, share your opinion on how the adoption of modern technologies like AI and ML is impacting the SEO Solution space and how is your company adapting to the change.
AI and ML are the next steps in everything! We are already taking it ahead by using AI to optimize our content and find the little nuances that often go unseen from the SEO perspective. There are loads of AI-based applications helping out niche aspects of SEO and we are on a stage of experimentation; looking out for websites and apps that will help us in the next decade or so.
Considering the current pandemic, what initial challenges did you face and how did you drive the ValueHits to sustain operations while ensuring the safety of your employees at the same time?
At the start of the pandemic, many businesses were stopping their marketing engagement due to no revenue. Since it was our responsibility to support our clients during tough times, we customized our packages and provided low-value deals to them. This helped us retain 80% of our existing customers.
For the safety of our employees, we laid down a work-from-home module that helped employees to work in a safe environment. We started maintaining trackers to monitor the day-to-day activities of our members. Our company also organized vaccination drives for its employees and also spread awareness
What would be your advice to budding entrepreneurs who aspire to venture into the SEO Solution space?
There will be a lot of challenges! The space is crammed with multiple companies trying to get to the top. However, focus on doing your own thing. Stay unique, offer the best and the results showcase what you can bring to the SEO space.
How do you envision scaling ValueHits’ operations and offerings in the future?
In terms of operations, we plan to tap the other countries of the world which are currently untapped by us. There is a lot of potential for business in the outside world and we want to take full advantage by connecting with more clients.
In terms of offerings, the focus will be on infusing more AI and ML to bring the best results possible. The future is definitely AI and we won’t be giving it a skip. We plan on bringing in more skilled professionals and tie-up with vendors who are already in the AI-ML space for the marketing industry.