Website is one of the most essential investments one can make for its business. Many entrepreneurs are spending over or under on their websites, and some have no idea what they’re doing and why. By building strong website local clients would be encouraged to step in to your shop. Website should be designed in such manner so that it will be easy for the clients to reach you. With the launching of a wonderful website, automatically derives your business globally, enabling you to increase your client to a much larger audience. A good website can also be a point of attraction for the media people. Here I am going to list few points to be highlighted while framing a website:
Clear objectives: Before creating a website firstly spend some time in understanding the objectives and needs of the client. If the websites are built in accordance with the needs of its clients then the outcome of this will be a good relationship between client and the company.
Typography: By using attractive and huge words feature for specific topics and highlighting specialized areas of the client’s business you don’t need to strain your eyes to read it.
Minimize traffic on website: Most important point to be kept in mind is to upload least flashy content, less number of files, low resolution image on the website to increase the speed of the website. Try to use compress almost everything into minimum number of files.
To the point: Don’t divert the view of the clients and don’t fool too much with the website. Make them see what they want to see. Be specific about the product or service they are offering, do not divert attention to any other topic.
Great briefing: Nobody is interested to read a long paragraph mostly the visitors. You can mention great details about the client’s website, products and services but the most important thing is to describe them in particular order. Avoid making grammatical mistakes as this will affect the visitor’s quantity.
True content: Content must be informative and engaging but above all it should be true. Try to provide as much information which will be readily available without forcing client to search more about, as this will help them to take a swift decision whether your business fulfill their needs or not.
Presentation and colourful website: Website designed should be eye catchy and effectively presentable for the visitors and the colours selected to fill up the website should go with the name of the website. Neglect using flashy colours which will demoralize the company image and look of the website.
– Pooja Bansal
Source : http://www.insightssuccess.com/