Airtel Decides to Lessen the Charges on Calls and Data

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In what can be seen as the first signs of a rate war after Reliance Jio announced its tariff plan, Bharti Airtel on Monday said that from April 1, it will abolish national roaming charges and reduce international roaming charges by up to 90 per cent. National roaming charges account for only 3-4.5 per cent of the company’s revenue while international is even smaller, but while the former is more of an inconvenience to subscribers, the latter may give huge bill shocks to unaware customers who have not subscribed to some package. On the national front, incoming roaming charges is 45 paise per minute, which will be totally abolished. For outgoing calls roaming charges will be removed so one will have to pay only the local outgoing charges, which is around Rs 0.50 per minute. Earlier, a local roaming charge of 0.80 per minute was levied and Rs 1.15 per minute for STD calls. These charges will be removed, virtually ending what is known as roaming rates.
Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel, said: “This marks the death of national roaming and the whole country will now be like a local network for our customers, who will not have to think twice before making or receiving calls or using data while travelling outside their home base. Airtel has again set the benchmark in delivering best in class value backed by a great network experience.”
Since Reliance Jio does not charge for voice calls, there’s no concept of roaming there. It is evident that Vodafone and Idea are also going to follow Bharti’s initiative on roaming charges.
International roaming rates are prohibitively costly. On average, incoming calls are billed at around Rs 50 per minute, outgoing at Rs 150 a minute and SMSes at Rs 15. Bharti had last year in September made incoming calls free in popular destinations like the US, Canada, the UK and Singapore.
It did this by offering international travellers a daily pack and a monthly pack for around Rs 649. Anyone subscribing to it would get all incoming calls free, while outgoing to India as well as local calls will be charged at Rs 3 per minute after 100/400 free minutes while data charges will be at Rs 3 per MB.
What Bharti has now done is to protect even customers travelling international without a pack. In their case, through an automatic adjustment, charges will be made equal to the daily pack for that particular country. This means that the moment a customer’s billing reaches the price of a one-day pack for the country, he/she will be automatically moved to that pack. “Even post the exhaustion of pack benefits, customers will continue to enjoy extremely attractive rates. Call charges have been cut by up to 90 per cent to Rs 3 per minute and data charges by up to 99 per cent to Rs 3 per MB across popular roaming destinations,” Airtel said.
Cutting international roaming charges won’t hurt since international pacts are done on the basis barter deals. This means that the subscribers of overseas operators will also be charged on similar lines if they roam on Bharti’s network in India. Incumbents like Bharti would have an edge over Jio in the international roaming part because overseas operators do barter deals based on subscriber base and a new entrant takes time in cutting such deals.

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