Artificial intelligence has been at the forefront of emerging design and technology with each passing year. The shift to AI also impacts design, it has and will continue to change the way we know design. We have been lucky to collaborate with leading companies to help create new and emerging technologies that will lead the change. Our experience designing for AI products across domains has taught us to be more user-driven from the get-go.
Although the basis of AI products is the same, it is the user experience that makes a difference. We focus our efforts on creating a seamless user experience, which helps brands with adoption and acceptance from their customer base.
Voice has established itself as the future of user interface. Voice and AI is one industry that has come to the fore and is making drastic changes to the norm. When designing for Voice AI products, it is integral to understand that there might be apprehension of adoption from the end-user. So, focused efforts on designing a touchpoint in a personalized and humanistic manner will improve the user’s experience and help with trial and adoption.
While Voice and AI are the future, AI Analytics has become a prevalent force that drives everything from eCommerce to Social Media. AI Analytics helps gain deep insights into customers and project variants for mapped and unmapped data, this helps companies better their user experience and instills trust in the customers. It is important to note that AI Analytics is usually designed for people on the go, so a mobile-first design is ideal. The data should be simplified and presented in an easy-to-understand manner. When designing for AI analytics, data visualization is a key factor that helps the users understand and comprehend the data.
AI and Emotion are another up and comer in the field. This is a relatively newer division of AI which helps companies understand their users and their experience better. Although companies will greatly benefit from Emotion AI products, expect some apprehension from the end consumer. Emotion AI products are integrated with the software to capture the user’s emotions and analyze their journey. So, it is integral, the design is user focused. A user-centric design puts the consumer to ease and establishes the product or service as an added advantage. The data and analysis from this product can be used in the physical world to help create new experiences for retail and other stores.
As we look forward to what the future of AI brings in terms of design and technology, we always look at a new product through a user’s lens. Designing for AI is about creating solutions that are balanced and work well for the brand and its consumers. Therefore, companies have to understand that AI is still relatively new for most B2C products and deem at designing from the user’s perspective.
About Ronak Daga:
Ronak Daga is the Founder and CEO at Red Baton Design Studio – a private limited agency specializing in user experience, product consulting, interface design, brand strategy, brand experience, storytelling, and video production. Some of their prominent clientele include Unilever, Amazon, Deloitte, and Air Asia.
Ronak heads the User Experience and Interface design at Red Baton, his expertise includes design management, user experience design, information architecture, and research.
His interests include – movies, traveling, photography, reading about start-ups and growth stories, and working on strategies.
