CriticaLog: Carving-out Innovative Solutions for Indian Transportation and Logistics Industry

Logistics and transportation industry is the backbone of the Indian economy which is pedaling at a rapid pace. The enterprises are adopting innovation as a part of their improvement plans. They are moving towards having higher risks to improve their abilities and greater tolerance towards change management. Majorly, this industry depends upon the curated relationship between infrastructure, technology, and innovative service providers. They are bolstering the future of Indian logistics and transportation by dismantling the market complexities and embracing every opportunity that comes in their way.

One such trustworthy critical logistics organization is CriticaLog India Pvt Ltd. Headquartered at Bangalore; CriticaLog has been built through a unique amalgamation of logistical expertise, proprietary customer friendly technology, overseas experiences along with thoroughbred processes and individualistic customization. The organization believes in satisfying urgent time definite transportation, reverse logistics, strategic stocking, IT integration, secured transportation, temperature controlled movements, flexible routes and various other complex logistical requirements.

CriticaLog has been seed funded by a Swiss investment company and successfully operates with its dedicated hubs, infrastructure and resources located in all the major cities across India. Additionally, the company is audited by one of the largest audit firms in the world and has strict quarterly internal audit processes to discover overall process gaps.

Meet the Sparkling Gems of the Foundation

Sujoy Guha is the CEO and Managing Director at CriticaLog India Pvt Ltd. He is a mechanical engineer from NIT and also received a post-graduate award in Business Management from Warwick, UK with supplementary trainings from XLRI, IIM, NTU Singapore and Cranefield, UK. He has an excellent business experience of three decades, of which, he has spent twenty years in being at the leadership positions in logistics and SCM domain in India and overseas. Sujoy attained various accolades while working across the spectrum of the logistics industry. This includes the Leaders of Tomorrow from ET Now and India Mart, Certificate on Innovative Services from Sam Pitroda, and Business Today – Yes Bank SME Award among many others.

Another personality who is the backbone of the organization is Samirbaran Panda, Director and COO. He has done his graduation in Arts and post-graduation in Business Management from Symbiosis Institute of Management, Pune. He has further pursued courses in Optimization and SCM from Tilburg University, Amsterdam. Samirbaran has a work experience of three decades with renowned organizations globally in operational management within various parts of the logistics sector.

Phani Raj is the CIO at CriticaLog. He is the member of the core team. He holds a Diploma in ENTC from Dept. of Tech. Education, Karnataka and has received numerous technology trainings in his career spanning twenty-six years on network and specialized software. Being a technocrat, he ensures the organization with fully tech-enabled business planning.

Value-Added Services for a Diversified Range of Customers

The products and services offered by CriticaLog are tailored to meet critical logistic requirements within identified industry verticals. The organization offers faster distribution operations for Tier I and Tier II cities with emphasis on direct network deliveries using owned and dedicated resources. It aims to develop innovative solutions for a diversified range of customers and stakeholders. These key solutions and services are delivered in the form of Critical Precious, Critical Air, Critical Life, and Critical Special.

Its distinctive business model allows specialized expertise, technology, processes and customers to come together for designing and operating customized supply chain solutions. The organization is consistently on a mission to provide quality to its customers, aiding them with complete stability under the complex situations of demand and supply.

CriticaLog’s best-in-class proprietary ERP suit called eCritica enables tracking, WMS, OMS, automated rating and invoicing, customized MIS, GPS, CCTV, android applications and many more. This tech-enabled, flexible, and easily compatible ERP platform provides incomparable sophistication to its customer with end-to-end satisfaction.

Tackling Challenges to Achieve Newer Success Heights

Founded in 2013, with a motive to make a successful impact, CriticaLog entered Indian logistics market where only brave hearts dare to pull the thread. It withstood the market without an industry status and constantly focused on elevating the level of logistics service offerings in the country. Trying to match with the best logistical services available in the country it focused on outshining them through its pioneering integrated solutions. These possible footsteps helped the organization to make a benchmark in India which further turned its focus toward rest of the world. As such, it developed cross border logistics solutions in the world disrupted by differentiated technologies, enabling entry of various business models with multiple start-ups being founded and funded.

Today, the Company has registered annual revenue CAGR of two hundred and sixty percent since incorporation. With a vision of creating profitable business, the organization consistently delivered profit at the bottom-line along with contribution margin above fifty-five percent which helped CriticaLog to gain newer success heights Y-O-Y.

Future Outlooks

CriticaLog is planning to create advanced differential treatment procedures for critical logistics products and their transportation. The Company has invested significantly in technology, pan India geographical reach, infrastructure, and in happiness quotient for its personnel. Continuing to provide innovative logistics and transportation solutions to more than three-hundred active customers, CriticaLog commits to grow at a CAGR of eighty percent in the near future.

Source :-The 10 Most Admired Transport And Logistic Service Providers