The telecom industry has evolved rapidly during last 10 – 15 years in India, but in last few years it has witnessed dynamic changes in the business model of the telecom industry. From basic mobile to value added services to data enabled phone, the progress is rather fast and with the unlimited free data and voice offer by various telecom operators the in recent past the telecom sector’s business model changes by almost 360 degrees. Recently one of the a renowned business leader said that “Data is the new natural resource in India. Data is the new Oil.” And with time his commend proveed to be true.
Jio has been making headlines for qiote some time now, mostly due to free data and calling services. They surprised their users with the Free 4G Data with Xiaomi Smartphones and then by continuing the Jio Dhan Dhana Dhan plans. Now they have come up with the new Jio Phone with lot of features and few usefull apps as well. The phone is a feature packed phone with the design elements of an old classic. The phone will be launched into beta testing phase on August 15, 2017.The phone comes with a 2.40-inch display with a resolution of 240 pixels by 320 pixels.The Phone has a single SIM facility, and Connectivity options include Bluetooth, NFC, Headphones, FM, and 4G.
The phone is targeted at 50 crore feature phone users in the country. A Jio Phone user can use the new 4G phone for 36 months and can get a full refund of the security deposit of Rs 1,500 by returning the used phone. That means now you pay nothing for the Jio Phone.
The new 4G free phone introduced new market strategy and business model which is creating huge competition between the smart phone manufacturing companies. Now it is high time for them to decrease their mobile phone price or start thinking about new 4G phones launch otherwise it will tough for them to survive. Indian Telecom sector has been under pressure because of rising competition and capes industry, but they don’t want to leave the most promising field without any effort. That is the reason some prominent companies decided that they will now launch 4G smart phones and some of them cleaning out their 3G smart phone stocks.
We can be ensure that this Telecom sector clash will provide profit to all customers. Low price internet connection and the new 4G phone are creating a massive revolution in the telecom industry. Not only metro cities but also rural areas can now easily access smart phone facilities at a cost-effective price. This 4G phone can change India digitally, and eventually can help people to be more educated and updated.
With the entry of low-cost 4G phone enable with inexpensive data and availability of various entertainments, telecom industry will evolve more rapidly in coming time. The new 4G phone will force many businesses to think more innovative to remain viable in the long run. Telecom industry to mobile manufacturer and Television Manufacturer to cable TV operator all will have to think about some alternative business model. In the long run, the customer will remain viable who adopt this rapid change quickly and their business model according to the demand of the time.
-Poulami Das
The Dawn of Telecom Era in India
