India is the second largest cement producer country in the world. With the adoption of massive modernization and assimilation of state-of-the-art technology, modern Indian cement plants are energy-efficient and environment-friendly. In terms of kiln size, technology, energy consumption or environment-friendliness, Indian cement plants match up to the international standards and quality. Today’s cement industry is set for healthy growth, due to the increasing growth in the sectors such as housing, commercial and industrial construction.
One such admired cement manufacturing company, Emami Cement Limited is from a diversified business conglomerate “Emami Group” with interests in FMCG, edible oil, paper, real-estate & health care with diverse products. Emami Group’s portfolio includes trusted power brands like Zandu, BoroPlus, Navratna, Fair & Handsome and Kesh King. Emami cement is the latest venture with the brand name of “Emami Double Bull Cement” and has a brand assurance to provide strength beyond expectation.
Emami Cement: A unique Organization
Emami has achieved an admirable market share of over five percent, within a short span of time, and created strong channels. The company includes many trusted power brands, which have gained repeated orders after initial trials, such as Individual Home Builders, Head Masons and Contractors. Emami has become a player to reckon for leading amongst channel partners.
Emami cement is pioneer in utilizing the latest technology. Thus, in Risda, it is having a state-of-the-art integrated plant, were the robotic lab consistently maintaining the clinker quality. However, this plant is proactively reducing its carbon footprint, were it has installed a waste heat recovery system to utilize the hot gases of the kiln for power generation.
Additionally, the company proudly stands with its policy, mentioning that they are living with the communities around its manufacturing facilities, by conducting CSR activities as a commitment towards sustainable development, and by involving the villagers in various self-development programs.
Profound Leaders of Emami Cement
Mr. R S Agarwal and Mr. R S Goenka are the founders of the Emami group and they are considered as unparalleled achievers of the modern business.
Mr. Manish Goenka and Mr. Aditya Vardhan Agarwal are Directors of Emami Cement Ltd., and spearheaded the Group’s foray in setting up the cement operations.
Vivek Chawla is the Whole Time Director & CEO of Emami Cement Limited. Who brings with him a high degree of entrepreneurial zeal combined with humility. He is a very committed to his cause of building a strong cement brand and is leveraging all his thirty-five years of experience to culminate to that effect. As a dedicated person in gaining global and varied exposure, his efforts have been strongly applauded by several industry leaders and analysts.
Vivek has led many organizations such as ACC Limited, Dangote Cement PLC, and Hindalco Industries at top levels in the past. However, as he has more interest in cement industry, he took up the challenge to bring all his cement experience to play and to build a leading cement business from scratch. He is adept at large scale transformation management and is passionate in the relentless pursuit of excellence. He considers people engagement as a cornerstone of his leadership style.
Emami’s Best Quality Products & Services
Emami Double Bull cement has become an encouraging part of the cement industry, by providing “best in class” quality of cement in all its variants – OPC 43, OPC 53, PPC, PSC. Also, Emami cement is a front runner in product and packaging innovation, where the premium PSC has been launched under the brand name SUBH and premium PPC has been launched in pilot markets with a formal launch in the pipeline.
Besides, the technical expert team of Emami cements provides value added on-site services to the consumers through their mobile Tech Express. However, its unique feature is the on-site testing of concrete, to ensure the best possible construction practices. Further, Vivek mentioned that—“A fast expanding network of logistics partners and channel partners ensures the product is seamlessly available to all consumers”
Transforming Challenges into Opportunities
While sharing the challenges & opportunities, Vivek said –“One of the key tasks is to rapidly expand its capacity and network footprint, and increase its market share in both existing and new markets, for Emami Cement to moving ahead”. Further, he also added—“As the organization grows, it becomes imperative to ensure a smooth transition and maintain a strong focus on talent development and retention”.
Key Elements that help them to Achieve their Objective
Employees of Emami Cements organization are from different companies and backgrounds. However, in any organization, it is very important to have a clear objective, which unites the entire organization and an enabling architecture for ensuring execution rigor, and cross-functional coordination. With the same objectives, Emami group of company is having a companywide transformation program—SPRINT (Sales & profitability improvement & transformation), that works across all functions & locations.
Vivek further mentioned few important points on which they have consciously worked such as—
By targeting the ambitious goals of the organization with performance and success, this is becoming the baseline for future growth, and driving execution rigor across the organization through structured review rhythm. Also, by applying the data driven approach for business decision making to leverage the advanced analytics. Company is constantly challenging the status quo with innovations – e.g. robotic lab, branding.
Appreciated Ongoing Projects
Vivek Chawla explained regarding ongoing project that—“Currently, the company is working on an end to end large scale transformation program, for sales and profitability improvement. This encompasses a cycle of continuous improvement driven by process excellence in terms of structured problem solving, driving execution rigor through impact center, and inculcating ownership across all levels in the organization”
Envisioning the Future
Emami group of company is aiming to be a long term player in the industry, with the future expansion plans beyond Eastern Indian markets, by providing a robust and aggressive marketing strategy for becoming a “Brand of Choice” for its consumers. Thus, Emami Cement Company is working on a range of new products that will soon hit the market.
Furthermore, Vivek said –“The Company will continue its commitment to set quality benchmarks and redefine the criteria for ‘A category’ brands in cement. Also, it will continue to strengthen its channel strength, exceed customer expectation, and attract the best talent across industries”.