FLAPTO India: Making Cost-effective Designer Homes

FLAPTO India
Sangeeta Biswas, Founder, FLAPTO

It was an objective to provide world class designs with best in quality materials at factory price that led the inception of FLAPTO. FLAPTO is country’s first tech-enabled home interiors online marketplace for Custom Modular Furniture manufacturers.

FLAPTO is formed by a team of professional, energetic individuals with talented designers and experienced managers available to guide its clients through the flawless and timely execution of any residential, commercial, or retail design project. It is well-known for its artistic and award winning interior design and detailing. Its fresh and artistic approach to interior design is evident in the work it creates.

From kitchens, bathrooms, wet-rooms, and bespoke furniture to complete house remodelling, top-to-bottom renovation, extensions, studios and offices, the company designs everything. It starts by really getting to understand its clients’ needs and desires and by responding to the existing fabric and integrity of the building. It values longevity and craft over trends; the modern twist on a classic and the inventive little details and the authentic materials that make a home special.

Being a pioneer and leader in NRI Home interior service, FLAPTO has clients from over 90+ countries across all time zones.

Standardisation Matters

Unorganised segment has a contribution of 90-93% in home interiors industry and about 7-10% of organised player. However, there has been no standardisation of price, quality, and service delivery. FLAPTO is the first in the industry to give 100% transparent quotations in actual measurements and brought square feet cap with standardised materials with 3 weeks delivery guarantee for 100% custom modular furniture.

Secondly, FLAPTO has an elite team of interior designers across globe working with the company for its clients, which means any concept or design can be executed in India. It imports some exclusive master pieces from across the world for its clientele to make their dream home experience unique and fabulous. Besides, the company has been providing exclusive home interior service for its NRI clients with dedicated relationship managers.

A Visionary & Inspiration For Others

The ingenious mind behind the inception of FLAPTO is Sangeeta Biswas. Her vision is to make “Designer Home Affordable to all”. This is how she founded FLAPTO with four pillars of strength i.e. Customer Centricity, Employee Engagement, Imbibing Technology at all levels and Nurturing Small Local Manufactures around the region.

Sangeeta is among the most respected interior designer in India & ASEAN. She is a qualified interior designer, and an alumuni of NIFT and NID. She has over 15 years of experience in the field of interior designing and is an accomplished serial tech entrepreneur. She is great visionary and inspiration for other women entrepreneurs with acclaimed awards both locally and internationally for her contribution in the field of interior designing and entrepreneurship. She believes in empowering woman at all levels, and thus has >80% women at all levels employed in FLAPTO. Under her leadership, her team has been able to accomplish their goals in having FLAPTO at global platforms.

Delivering Digital Experiences

FLAPTO acquires customer online and connects with them with its high-end virtual and augmented reality software remotely, which customer can experience from comfort of their home. This helps company to create 3D concept to photo-realistic imaging to manufacturing online. FLAPTO supports the small and medium manufacturer by giving them technology support from design to manufacturing through its CAD/CAM software.

In the current pandemic scenario, the interior designing industry needs to adapt to working with technology more aggressively and deliver quicker and faster results with most of open source software solutions available. Being a tech based interior designing company, FLAPTO didn’t find the transition difficult, as it has been using virtual and augmented reality since inception. Its customers are able to go through process without any hassles as everything is dealt digitally online which helps its team and customers to be in safer environment. Its team is used to working remotely with its NRI clients. This will indeed help the company to scale its businesses more rapidly than expected.

A Customer-centric Approach

FLAPTO believes in having a customer-centric approach by providing cost-effective, sustainable, and quality products to all in custom modular industry.

The company wants to bridge customer directly to manufacturers with technology. This way it would eliminate non-value add cost and services which are borne by end customers.

The company firmly believes that in this industry every start up or entrepreneurs should always have customer centric approach by leveraging maximum technology, as 80% of their businesses are referrals from customer’s friends and family. One must always be “Available, Reliable and Attentive” to all of his/her customers and Stakeholders.

To know more, visit: www.flapto.com

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