FOOTWEAR BRAND METRO’S AW CAMPAIGN TARGETS MILLENNIALS

‘Wear What you are’ highlights the need to dress the way you like
Mumbai, October 23nd, 2019 – Metro- the fashion footwear brand from the house of Metro has launched ‘Wear What you Are’ a new digital campaign for its Autumn-Winter collection. The campaign highlights an eclectic fashion that is truly Indian. Mix and match is the theme, be it traditional with athleisure, Contemporary with casual or formal with relaxed.
The campaign reflects the inimitable styling sensibilities of young modern Indian audiences, who are comfortable in their skin and have a distinctive dressing approach that reflects who they are. Mirroring that sentiment Metro with its wide product range for men and women encourages the consumer to ‘wear what they are’ because no matter what their fashion preferences are, Metro has something that will suit their style!
The campaign has been conceptualised by Makani Creatives. Targeted towards the contemporary young millennial, Metro advocates a simple fashion regime and that is to wear what you like and how you like it. In this digital and fast-paced era, men and women today do not like to be bound by set fashion trends. Rather they like to explore and experiment and wear what they are most comfortable in.
“The young generation is smart and progressive; they like to spend on a few key pieces of footwear and fuse them with various looks rather than buying different pairs for different looks. Metro believes in offering choices that lets the audience remain true to their individuality. Hence the campaign ‘Wear what you are’ highlights the very fact that style is personal and hence every individual should dress the way they like- even if it means breaking stereotypes,” said Alisha Malik, VP Marketing and Ecommerce, Metro shoes.
Metro is a brand that understands individual fashion needs. A shoe brand that is Indian at heart but at the same time at the forefront of fashion. It understands the changing mindset and fashion sensibilities of India and has the products to complement it. The campaign relates to the Indian millennial by portraying them as a generation that believes in fusion. A generation that loves to mix and match and doesn’t mind wearing sneakers below a lehenga and a Kolhapuri chappal under denim. Catching on this, Metro’s latest collection under the campaign ‘Wear What you are’ showcases cool, elegant, funky and ethnic footwear options that allows the youth of today to style them differently and yet remain comfortable and confident.
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The latest AW collection comprises of a range of sneakers, cool casuals, trendy bling footwear, embroidered jutis for women and fashionable formals, colorful and comfortable Kolhapuris, mojris, sandals, chappals and more for men.
The Campaign will be live on social media, OOH, over 1000 theatre screens across India, print and in-stores by 3rd week of October.
‘Wear What You Are’ and take care of your individual fashion needs.
Drop-in at the nearest Metro store to choose your style.
Metro
Established in 1947, Metro Shoes is a contemporary Indian fashion footwear and accessories brand, that provides a re-freshed range for all occasions with great quality and comfort. Be it casuals, trendy footwear, work wear or bling & embellished footwear for party, festive or wedding, Metro provides a wide range of footwear for the entire family. In addition to men’s, women’s and kids’ footwear it also has a wide range of handbags, belts, wallets etc
The Metro’s footwear range is specially curated based on the regional sensitivity to cater to the needs of those different regions. Metro caters to a mid-premium price segment. Metro also has its sub- brands, which are specially created to cater to different customer segments.
As of September 2019, Metro shoes has a wide network of 210 stores across 107 cities. Metro Shoes is the flagship brand of Metro Brands Ltd. Metro Brands Ltd, has a network of 527 stores, across over 119 cities. It houses brands like Metro Shoes, Mochi, Walkway, DaVinchi and operates retail stores for Crocs.