Kingston Technology India is one such organization which is working with ecosystem partners to improve the strengths of gamers the country and create a gamer friendly environment to step up their talent. India is emerging as gaming nation on the global map. In terms of ecosystem, market and community strength, India has the potential to offer immense opportunities for gaming solution providers. Currently, India is in a transition phase that has allowed the gaming companies to come forward and cultivate a culture that will support the gaming industry. Looking at the future prospects of the industry, gaming companies have already started developing dedicated strategies for the Indian market.
- Kindly brief us about your company.
HyperX is a high performance gaming brand division of Kingston Technology which was established in 2002.. From just one line of high-performance memory in initial phases of the business, the company has grown over the years to encompass multiple product lines of memory modules, solid-state drives, USB Flash drives, Gaming headsets, Gaming keyboards, Mice and Mousepads catering to the gaming community. Presently, we are known for manufacturing products that offer superior performance, quality and aesthetic designs; preferred by top rated gamers, tech enthusiasts, and over-clockers worldwide. For more than a decade now, HyperX has been manufacturing best in class products, created world memory records and achieved most stringent product certifications for its gaming peripherals. Apart from producing exceptional hardware, we take immense pride in supporting the gaming community by sponsoring more than 20 gaming teams globally and the Intel Extreme Masters and Dreamhack gaming festivals.
- What are the different products and services provided by the company, which is setting you apart from your competitors?
From high quality memory modules to top tier headsets, we have manufactured various products to meet the peripheral needs of every gamer. We do not draw direct comparisons with competition but HyperX has been a one stop solution for the gaming as we offer a multiple product including memory modules, solid-state drives, USB Flash drives, Gaming headsets, Gaming keyboards, Mice and Mousepads. Each product that we create is unique in its own way as we have constantly worked on innovating best in class technology for our products which gives a winning edge. We are the pioneers in the ’Dual USB’ concept and first to showcase DDR4 memory technology to the world. Whether it is our Cloud Alpha gaming headset with Dual Chamber technology or a world record breaker DDR3 memory, HyperX has always exceeded the industry expectations with every new innovation.
- Brief us about the Founder/CEO/Director, and what was the source of inspiration for your company to be in the Gaming Solution Providers segment.
John Tu and David Sun are the co-founders of Kingston Technology. “Be real good at what you do, or do nothing!”, is precisely the motto of Kingston and HyperX, one of the largest manufacturers of memory products all over the globe. For a complete story first hand from our founder, please refer to this link from Fortune: http://fortune.com/2013/12/05/kingston-technology-and-the-power-of-memory/
One of the reasons that inspired Kingston to venture into gaming with HyperX was the growing demand and rising user base. The brand name started as a part of Kingston but now has a niche of its own globally and in India too.
- What makes you a unique player in this field? Kindly explain us your advantages over your peers.
We would agree with the majority of the audience that our consistent focus on making groundbreaking technology and quality products available to gamers and enthusiasts at an effective price, is what gives us an edge. Not just that, we work closely with our channel partners and believe that we can grow together by providing them with proper direction and training from time to time. Apart from providing reliable products, we have incorporated most extensive and stringent testing processes in our manufacturing and an exceptional free tech support centers for our consumers. All these facilities have helped us to emerge as a unique player in the industry. Also, consistent roll-out of innovative technologies is an essential part of our business strategy that differentiates us from our competitors.
- What is the current scenario of Gaming Solution Providers industry, from your point of view.
India is emerging as gaming nation on the global map. In terms of ecosystem, market, investment and community strength, the country has the potential to offer immense business opportunities for gaming solution providers. Currently, India is in a transition phase that has allowed the gaming companies to come forward and cultivate a culture that will support the gaming industry We are working with ecosystem partners to improve the strength of gamers in the country and create a gamer friendly environment for them to step up their talent. Looking at the future prospects of the industry, gaming companies have already started developing dedicated strategies for the Indian market.
- With the massive advancements in the Gaming Solution Providers industry, what are the opportunities and challenges evolving with it.
The era of digitalization has witnessed the advent of various open world games which are designed with a perspective of giving a more playful and experimental space to the gamers. Gamers are evolving from casual gaming to semi and professional gaming. This is true for both PC and Console games and we are proud to be an active catalyst in making this transition possible. The gaming solution providers have also witnessed the increasing demand for gaming which has allowed them to explore various business opportunities prevailing in the market. Few of the challenges are that the gaming industry is very niche and thus, awareness about the gaming peripherals is limited to the gaming community which limits the scope of the industry.
- What are the key attributes that helped your company overcome the challenges, which the company faced during its establishment?
Our dedication towards the gaming community is the most effective tool or our inspiration that keeps us wanting improvements. The more we get better at our products and activities, the more gamers benefit and the more the ecosystem improves.
- What are the benefits gained by your clients while doing business with you?
We work closely with our channel partners and owe much of our success to them. India is a diverse market and hence there is a need for channel partners to communicate effectively with our customers. At HyperX, we offer assistance to our channel partners in order for them to understand the market and our products to get better sales. Furthermore, We have a dedicated strategic partner for service and this adds immense value to all our channel partners and end users including gamers.
- How do you see yourself and the company in the future ahead?
HyperX believes in providing a better computing and gaming experience to its users. All our products are engineered to bring in the latest technology at the most prudent prices. What has been important for our growth in the 30 successful years is our ability to facilitate technology driven inclusive growth for a wide band of consumers.
India is a key market for us and one of the fastest growing ones. For the upcoming product lines, our strategy will be for reaching corporates, enterprises and even the end users. One can expect more revisions and upgrades to our existing portfolio of products and solutions. Moreover, India is moving towards becoming a hub for e-sports and we happen to be a strong player in the area. We are working with brands and partners to create a favorable ecosystem for the gamer and the gaming community as a whole.
