Security and Communication is basic to any organization’s success in the current times. It is essential for businesses to have a robust surveillance system and seamless communication for enhanced productivity, security and networking. Comprehensive security solutions are designed to meet specific requirements of businesses to secure the assets of the company and enhance compliance among employees. Likewise, Communication framework is essential for seamless networking between employees of various departments across multiple locations.
The communications and security providers incorporate necessary structure, techniques, and security protocol, to deliver numerous solutions like Time Attendance, Access Control, IP Surveillance, and communication framework. The market is cluttered with many products and choosing a service provider that aligns with your company’s requirements is challenging. It is important to keep in mind the current needs of the organization and provision for scalability to accommodate the growth requirements.
Irrespective of the size and nature every business needs telecom and security systems to survive. Matrix Comsec is one of the very few companies that cater to both telecom and security requirements, all under one roof. Comprehensive range of solutions provided by Matrix Comsec includes IP Video Surveillance, Access Control, Time Attendance and Telecom Applications. Their solutions are designed large corporates having presence in multiple locations to SMEs, SMBs and SOHOs.
Enabling Innovations
As an innovative, technology-driven, and customer-focused organization, Matrix is committed to keeping pace with the revolutions in the Security and Telecom industries.
With around 40% of its human resources dedicated to the development of new products, Matrix has launched innovative products like:
- IP Video Surveillance Systems
- Video Management System
- Network Video Recorders and IP Cameras
- Access Control for employees and visitors
- Time-Attendance Systems as well as Telecom Solutions such as Unified Communications, IP-PBX
- Universal Media Gateways
- VoIP and GSM Gateways
- Communication Endpoints
These solutions are feature-rich, dependable, and confirm international standards.
With its independent Research and Development, Matrix’s primary focus is to develop solutions equipped with innovative technologies to deliver preventive security and higher productivity.
Matrix products from all three domains can be integrated. Matrix products can also be integrated with many third-party solutions already deployed in an organization.
This protects existing as well as future investments. Matrix solutions cater to large and small enterprises across various industries, including Manufacturing, Logistics, BFSI, Healthcare, Hospitality, Education, Government, Defense, etc.
Matrix offers its products in Asia, Europe, North America, South America, and Africa through an extensive network of more than 2,500 channel partners. Matrix has gained the trust and admiration of customers representing the entire spectrum of industries.
The Coherent Leadership
Ganesh Jivani is an engineering graduate in Computer Science from The M. S. University, Vadodara. He worked for four years as an R&D Engineer before establishing Matrix. Ganesh is a first-generation entrepreneur and manages Matrix Comsec as its CEO and MD. His areas of interest include product management, marketing, and systems.
Like most technology startups, Matrix, too, had a humble beginning. Matrix started its journey as a product company with a specific product and a single employee. With an ambition of designing-manufacturing-marketing its products the world over, the company designed PBX as the first product and started selling in Gujarat.
Matrix expanded its product portfolio, markets, people, and infrastructure with time. After a few years, Matrix also started offering a complete range of PBXs and added Media Gateways.
Matrix was always looking for growth opportunities by offering more solutions to the same enterprise customers. Moreover, most customers, SI, and distributors prefer relying on a single OEM for their Telecom and Security needs.
Therefore, adding physical Security solutions made perfect sense because this offered adjacencies on three dimensions – technologies, distribution networks, and customers.
With this strategy, Matrix enabled biometric solutions for time-attendance and access control applications in 2007. Having entered the security domain, adding IP Video Surveillance was a logical expansion.
Eventually, the company started working on IP Cameras, Network Video Recorders, and Video Management systems in 2010.
Surmounting the Challenges
Many biometric technologies are available in the market, but each technology has its pros and cons. While selecting any new biometric technology, people are concerned about various parameters depending on their applications. They consider the type of security it provides, ease of use, speed of identification and verification, is physical touch required or not, false acceptance and rejection ratio, the total cost of the product, usage environment, and finally, its life.
One big challenge is awareness about biometric technologies. A sizable percentage of organizations still use old swipe cards, RFID cards, and PINs for identification. Second, customers expect deployable readymade solutions, not raw technologies. Therefore, lack of applications.
Next, biometric technologies are more expensive when compared to traditional technologies. Ease of use is also a big concern for users. For example, iris and retina are difficult to use for normal day-to-day applications such as time-attendance or access control.
Users need unobtrusive technologies. Considering these, face and gait should gain popularity in the coming years. Next, biometric technology should also integrate with other systems.
Finally, people resist any change, and it is common for people to resist biometric technology, at least in the beginning.
A Leading Biometric Service Provider
SUBSTANCE is the core value the team strives to live by at Matrix.
“Matrix’s brand value is SUBSTANCE, and its team strives to offer substance in everything they do – technology, applications, functions, features, performance, flexibility, reliability, and support,” says Ganesh Jivani, CEO and MD, Matrix Comsec.
Matrix positioned is based on offering more of these values in its products and services to customers and partners. For Matrix, this means going deeper and beyond the mere outer layer of façade. Emanating from this positioning, Matrix’s core business strategy is value differentiation.
Matrix is a technology leader ensuring customers get innovative technologies. Next, Matrix products and solutions are comprehensive and highly differentiated.
Understanding the importance of solution designing in infrastructure products, the Matrix solution team starts customer engagement right from the requirement phase to understand requirements and design optimum solutions meeting exact customer needs. These solutions are feature-rich, flexible, scalable, and dependable.
Further, Matrix products integrate well with existing applications protecting customers’ existing and future investments. Matrix customers are also assured of continuity of future upgrades and support from Matrix’s indigenous R&D and manufacturing.
Lastly, Matrix offers a 24x7x365 technical support center for prompt and sincere after-sales services.
Tech Talk with an Expert
Sharing opinions on how biometric technology is being deployed currently, Ganesh said, “All the organizations deploy biometric systems for a different purpose. For example, they can deploy the system to restrict access of shared premises and keep track of time and attendance.”
“Also, they can keep track of cafeteria use and ease the complete process, minimize the paper and manual work, and thus reduce the manual errors,” he added
“Through integration with mobile devices, many organizations interact with some form of biometric authentication daily,” said Ganesh Jivani
“The future of biometric trends is medicine, banking services, marketing research, transportation, hospitalization, retail, IT and BPO, Education and many other industries in which personal identification is required,” he added
Pearls of Wisdom for the Aspirants
Sharing his advice for the budding aspirants who are willing to venture into the field of biometric services, Ganesh said, “This era is the era of technology. So, be ready to adapt to changes that your customers want.”
“Be ready to adapt to the need of your customers,” he added
“Your research team should be highly efficient to do it faster than your competitors,” said Ganesh Jivani.
Future Roadmap for Matrix Comsec
Matrix business is driven by mainly two prime movers: cutting-edge products and market reach. With this simple understanding, team Matrix is focusing on creating world-class products in all three domains. Team Matrix is innovating and building cutting-edge, world-class products by investing in R&D.
Simultaneously, it is also building a channel network to expand market reach and take Matrix to all targeted markets by investing in marketing, sales, and support.
Video Surveillance and People Mobility Management markets are growing rapidly, and Matrix is a relatively new player with plenty of headroom to grow. Second, it is also introducing cutting-edge, well-differentiated new products this year.
Third, team Matrix is expanding its channel network by appointing system integrators in all the important markets in India and overseas. Last, team Matrix is working closely with customers to increase visibility and trust in Matrix Comsec’s products and services.
