Yashu Jain – Managing Director
How did your company’s journey as a preeminent brand begin? What was the underlying bedrock idea behind incorporating the company?
MATTLOOK Cosmetics, a subsidiary of Little Profit Trading Company, was formed in 2017. It is a brainchild of my father Sonal Jain, and I have joined along in his endeavour. Also our family has been into the cosmetics business for over 35 years, and with MATTLOOK we are taking the baton forward keeping abreast with the new fashion trends and evolving needs.
MATTLOOK endeavours to transform the concept of cosmetic picking from high end and expensive brands. The brand endeavours to bridge the gap for the middle class people for whom luxury cosmetics are aspirational brands. With MATTLOOK women now have access to quality and trending cosmetic products.
What are the key aspects that demonstrate uniqueness of the company?
With the rapid change in market segmentation, MATTLOOK is focused on product innovations and at par quality but striking a perfect product price balance and without compromising on quality so that everybody has an access to quality fashion; also in the recent past the brand has been successful in changing the concept of buying cosmetics from expensive brands. With MATTLOOK women now have access to quality and in vogue products.
Tell us about yourself as a person, your educational background and as an entrepreneur. How do you use your skills to run your company above and beyond your competitors?
I have done B.sc honors from Hans Raj College, Delhi University. The cosmetic market is all about chemicals hence it is great to apply my learning at my own world at Mattlook! Also this sector is not new to me. My family has been into this for over 35 years hence it is also natural. My skill sets, background and the business acumen helps me keep ahead of the competitors.
How do you see your entrepreneurial journey till date? Could you name a person/mentor/book/ who has had a tremendous impact on your entrepreneurial journey?
My entrepreneurial journey has been a learning curve. It has been a challenging one at the same time. My father, Mr. Sonal Jain is my mentor and immensely influences me and my work ethics. I have my work principles and vision intact.
What is the biggest risk you have ever taken? What have been some of your failures, and what have you learned from them?
Whatever I am doing is primarily based on the market demand and need hence there is no risk factor as such.
To what do you attribute your success? What motivates you at difficult/down times?
Again it’s my father Mr. Sonal Jain. He is behind my success and keeps motivated even at down times.
How would you describe your entrepreneurial skill in a sentence? What is your favorite aspect of being an entrepreneur?
I am a very dynamic person. The favorite aspect of being an entrepreneur is that you apply your learning’s while you learn!
What would you advice to your fellow peers to successfully carry their work functionalities? How do you encourage creative thinking in your organization?
It is not the typical conventional or bureaucratic culture at Mattlook rather it is more result driven. The working culture follows international corporate standards. Every employee has the independence to work with full creativity and can put forth their independent view point. We are proud that we are a flat organisation, that is, we do not believe in the hierarchy model. We give people their own space to work and they can apply their own creative aspects.
Is there any book or movie you would like to recommend to the budding entrepreneurs? What advice would you like to give them?
I believe there is nothing better than experience. Only that can be your guide and way ahead! Be a hard worker but a smart one too.
What measures do you take to ensure to grow and develop as an entrepreneur every day? How do you see yourself growing in the next five years?
I keep pace with the trend. There is no business model I replicate AS I believe that situation, trend, demand and your understanding shapes the growth. So far I have managed well and over the next five years I surely see myself along with the team at Mattlook growing!
MATTLOOK: Everything You Ever Wanted
