When we look around us today, we see that the speed of technology has risen to its absolute best, which has in turn resulted in advancements in media as well. Brands today, are depending on this very speed to get their message across to customers. The means of media have also increased tremendously with innovative ways of promotions and entertainment. Some people prefer to indulge in the original modes such as newspapers and magazines while there are others who depend on e-books and the different forms of social media for updates. It is a known fact, that a majority of the world is turning towards the digital aspect of technology as it is constantly being updated. As the ancient Greek philosopher stated there is nothing permanent except change it has been bringing transformations into the media industry which has its own pros as well as cons. But in a case such as today, this is the best opportunity gained by brands all over the world.
Prior to advanced technology, media only consisted of radios, televisions or print media. But the advent of new media has made it easier to get any sort of information across the world. Currently it’s not just well known reporters who can create awareness but even a common man with a camera or phone and access to the internet.
Creating Assets with New Media Trends
Media is a base that contains a variety of content from full scale movies to short informational videos. When people speak of content they find it necessary to have some control over it. They would like to watch or read a variety of things. These need to be within their reach and with the kind of technology today, they have the freedom to watch anything they’d like. In the earlier times, the radio would only play a particular set of songs for a scheduled duration. When television came in, one could only control the channels of which an array weren’t available until later on. The world today is unrecognizable compared to the past. Newer websites and mobile applications allow people to watch any content at any point of time. This kind of content control even makes it easier for brands to market a certain product as they have an idea of what audience would like to see.
This allows them to create online marketing campaign using blogs or by creating an attractive social media profile that will build curiosity in the crowd. Nowadays brands don’t need to wait for another media outlet to come looking for them. They can create an image for themselves and build upon it using creative yet interesting strategies. This provides for emphasis on quality rather than quantity which is very important.
Social media as we know it has also created a direct connection between the brands and audience. This is helpful in creating trust for the brand within the audience. If required, brands can also approach individual influencers to promote the brand through their social media channels and profiles. This can increase the reach of the brands to a targeted audience.
Mobile Devices – a Gain for New Media
People today are surrounded by devices that have changed the way media works. The rise of social media has been directly proportional to the number of people possessing smartphones or laptops. It has since become easier to share information, communicate and experience a world that was unknown of a couple of decades back. In the present scenario, renowned journalists and news agencies look out for breaking news and trends on social media as it all begins with the audience. The same is then fed to the audience via other platforms hence creating a chain.
This has also changed the way the media industry is molding its strategies to create audience friendly content.
Neoteric Innovations in Media
The advent of smartphones especially changed the way people experience media. Streaming services have created a source of entertainment where there are multiple choices of television series or movies. This has also boosted the number of original content prepared for these services. Originally, the only option people had was movies and other television series that could only be watched at a scheduled time. Online streaming services have given a choice to the people and allow them to watch content anytime they’d like. This is also traceable as they can then identify the content people would like to see.
Apart from this currently, the audience themselves are capable of creating creative content and post them across various social media platforms. The world today is all about reactions to the latest occurrences. The latest feature of live streaming has brought in a large amount of people putting up their own versions of anything that might seem interesting. Whether it is sports, politics, celebrations or calamities, it has made a world of difference in the way media functions. People are ready to spend three times as long to watch a live stream rather than a pre–recorded one. The fact that something is occurring in real time and an individual has the means to watch it makes it interesting and relatable. Advancements such as AR and VR have also caught the eye of audience, as it is one media that is interactive and personal at the same time. Brands and companies have been using it to showcase their products to people as try and buy is convenient for both.
Different kinds of media serve different purposes, but the most prominent service among them is the involvement of audience or customers to enhance it further. There is no doubt that the evolving media trends will continue to fascinate awestruck audiences.
Media and the Contemporary Alteration in its Landscape
