fashionable footwear brand [Mochi]

Mumbai, October 18th, 2019 – Awesomeness trends once again with Mochi, the fashionable footwear brand from the house of Metro Brands Ltd. Mochi’s new AW collection is awesome in style and contagious by design leading to their new digital campaign ‘Awesomeness is Contagious’.
Encourages GenNext to take on the #DefyGravityChallenge as part of the campaign
In today’s fast-paced digital world, you know you’re loved when you’re liked on social media. Just as how social media is contagious and has caught on with the millennials of today, Mochi’s new collection is contagious too in terms of style, colors, and design that one can’t resist. From being fun, flirty and blingy, each design spells the quirk and spunk that youth of today are looking for and that keeps them hooked to the brand as well. The campaign brings out the youthful, fun and eccentric side of the millennials and is an extension to Mochi’s philosophy of #StayAwesome.
The young and vibrant brand has kept the campaign spirit intact by introducing a digital challenge #DefyGravityChallenge which allows youngsters to post pictures in quirky poses that are, well, gravity-defying. It’s a fun, visual centric online challenge that requires youngsters to tweak the images in the way its captured.
Speaking about the campaign, Alisha Malik, VP Marketing and Ecommerce Mochi, said, “In the fast-paced digital world, where the youth of today consume a lot of content online, it’s only natural for brands to catch their attention on the web. Mochi’s latest campaign dictates style, quirkiness, and flamboyance by catching the pulse of the next-gen through the core thought ‘Awesome is contagious’ that resonates with them closely.”
This AW’19, staying true to its brand, Mochi’s new collection comprises of vibrant collection of trendy and fashionable casuals and party wear footwear for men, women and children. Additionally, the store will continue to have an entire range of casual, formal, festive, bling, partywear and kids’ footwear to choose from.
This digital first Mochi campaign will be live on social media, OOH, over 1000 theatre screens across India and in-stores. The campaign has been conceptualized and executed by Makani Creatives.
Campaign link and pictures attached.
Mochi’s New collection is awesomely contagious- something that you will never mind.
Started in the year 2000, Mochi is a stylish vibrant youthful footwear and accessories brand. Mochi brings together the awesomeness of youth and style of a trendsetter. With vivid colours, trendy styles, this brand provides footwear that helps you stay awesome in your perfect daywear, party wear, workwear, evening wear, special occasions or bridal wear. Inspiring colours, patterns, elegant and beautiful designs, this brand provides trends to men, women, and kids
As of September 2019, Mochi has a wide network of 140 stores across 71 cities. Mochi is the young brand of Metro Brands Ltd, has a network of 527 stores, across over 119 cities. It houses brands like Metro Shoes, Mochi, Walkway, DaVinchi and operates retail stores for Crocs.

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