Mr Mahendar Puri: Taking MSA Global Logistics to New Success Echelons

Mr Mahendar Puri
Mr Mahendar Puri

Successful organizations are driven by strong and inspiring leadership that transforms every aspect of the business and motivates employees to perform to their fullest potential. The leaders provide direction and vision, motivate and inspire others to achieve the organization’s goals, and help to create an environment conducive to success by promoting communication and collaboration among team members.

Logistics is an industry demanding revolutionary leadership to keep up with dynamic markets and evolving times. Technological advancements are happening in the industry. Many companies are embracing major tech advancements in their core functioning. On the ground, though, implementing these strategies need the strongest professionals of the highest calibre.

This is where the effective leadership personality of Mr Mahendar Puri, the Chairman and Managing Director with over three decades of experience and expertise, can make all the difference between the most successful logistics organizationMSA Global Logistics Pvt Ltd and the rest of the lot.

The Legend of Logistics

Leading by his exemplary championing and eternal vigour, Mr Puri has adeptly guided his team of stalwarts – Mr Abhishek Poddar, Mr Sachin Jagtap, Mr Yogesh Naik, Mr Vardhaman Shah, Mr Mukund Vishwakarma, and the recent joined Captain Vivek Anand as the CEO – to take MSA Global on the higher echelons of success.

According to Mr Puri, Logistics played a huge role in revitalizing the global economy after the three years lull of the pandemic. Successful businesses understand the importance of logistic management as it is the most vital factor in determining how the goods are acquired, stored, and transported seamlessly to the end consumer to keep the industrialization wheel moving.

Thus, logistics impact the shipment of goods and how quickly they can get to the consumer, adding a competitive edge to all the business players in the loop. MSA Global Logistics Private Limited is an excellent example of a futuristic logistics company delivering more than promised. A Mumbai-based logistic company established in 2012 by professionals with decades of experience in the logistics industry, who are well known for their domain expertise and business acumen. The company has commendable experience and expertise in developing, maintaining, and operating CFSs and ICDs across India, along with various Empty Container Yard stations.

Mr Puri states that their vision is to be a leading integrated and multimodal logistic service provider that offers end-to-end solutions. He adds, “We provide innovative and customized services with capabilities of state-of-the-art infrastructure and advanced equipment and superior technology, which is delivered by a highly motivated team with a total commitment to all of its stakeholders.”

An Exemplary Saga of International Excellence 

MSA operates and manages Container Freight Stations, Empty Container Repair Depots, Warehousing, Freight Forwarding, and Customs Clearance and Contract Logistics.

Through the years since its establishment, MSA has successfully sailed uncharted territories and strengthened its brand name by launching new companies under its umbrella. They are MSA Global Logistics (Chennai) Pvt Ltd and EPIC Global Services Pvt Ltd. The first one controls operations of container freight stations and management of general and bonded warehouses at Chennai, and the second one, Epic Global Services Pvt. Ltd., deals with handling, storage and repair of Empty Containers of various well-known liners.

The Success Logic

The success of MSA did not happen overnight. It was the hard work and determination, and numerous sleepless nights of the management and leadership team that was able to raise MSA to the level it is at the moment. Mr Puri has set up a very strong foundation for the company. He is a qualified Chartered Accountant from the Institute of Chartered Accountants of India, and this knowledge has helped him gain invaluable experience, domain expertise, and business acumen, all necessary tools for tackling the industry’s numerous challenges.

His total experience equals more than 30 years, out of which his early experience ranged from working for CA Firms to Oil Companies. Being a University of Rajasthan alums, Mr Puri has held the CEO position at Hind Terminal Pvt. Ltd. and Managing Director position at Speedy Multimodes Ltd. In his free time, Mr Mahendar Puri plays golf and helps him stay agile and focused.

MSA Global Logistics Private Limited (MSA) has entered into a Strategic Alliance for Management and Operations (SAMO) Agreement with Central Warehousing Corporation (CWC) for the operations and management of their facility ‘CWC Impex Park’ in Nhava Sheva, for a period of 15 years in Feb 2020. During the pandemic, the Company has managed to sustain its Growth and customer satisfaction by ensuring prompt services. At the pandemic’s peak, the Company also started a new CFS Facility in Chennai in August 2020. MSA has developed a state-of-the-art facility with proper Firefighting systems and Security systems at the proximity of Five km from Ennore/Kattupali port and 26 km from Chennai port named “SCL Logistic Park.”

Fostering an Ecosystem of Innovations

MSA Global Logistics is one of the esteemed players empanelled with Indian Railways (RITES), Government of India undertaking, for handling their containerized and Break Bulk shipments from/to India. MSA has successfully executed certain projects handling shipments for RITES and actively participated in various Breakbulk Shipments of RITES from India to multiple locations outside India. MSA is one of the Project handling consultants of Hanbi India for managing all their Break Bulk and Containerized cargo. Hanbi is working on one of the Esteemed government projects of Nhava – Shivdi Bridge, and MSA is the Logistics Partner of Hanbi India and Daewoost.

MSA Global is also into the Freight forwarding division in a big way, having an experienced team for handling shipments worldwide. MSA Global Logistics is an MTO operator registered with WCA and AMTOI. The Company is also holding FMC License, which is a must to serve US-bound sectors. We have a global presence through a network of worldwide agents. A few Russian Agents have also appointed MSA Global as their Agent in Russia for handling all their EXIM shipments from India to Russia and vice versa.

The constant efforts of MSA towards innovation have helped it develop new products and increase the number of services available to its customers. It is this innovation that Mr Puri is a strong advocate for the future of this industry. He encourages youngsters to think out of the box. He advises budding entrepreneurs to use and maintain their business capital properly. He believes that there are numerous opportunities for young minds to unlock success doors in the tech-enabled commercial industry.

Captain MSA Global

On similar lines, introducing MSA’s newest CEOCaptain Vivek Anand, Mr Puri says, “Capt. Vivek needs no introduction to the shipping and logistics fraternity in India.” A stalwart with years of experience in multiple leadership positions, he is renowned for his business acumen, knowledge and erudition. His wide-ranging and elite experience encompasses the liner container business, break-bulk, car carriers, passenger vessels, etc.

In a stellar tenure of 18 years with NYK, which he joined in 2004, Capt. Vivek started NYK’s Biz Development vertical for the first time in India and was subsequently elevated to head the All-India Operations for their Liner (Container) Biz, Break-Bulk, Car Carriers and Passenger Vessels verticals from 2010 onwards. Among the highlights, he was chosen as the Project Manager to set up India’s first port-based Pre-Dispatch Inspection facility for Maruti Suzuki at Mundra Port for the export of finished automobiles to the European market; he started and headed the Energy Division of NYK Line India, and also led its Multi Biz Projects Team.

Commendable Credentials

Before joining MSA Global Logistics, Capt. Vivek worked as Director with NYK Line (India) and was also on the Board of TMILL (TATA Martrade International Logistics Ltd.), a Tata Group Company, as a Promoter Director.

As a Master Mariner, he has also represented the Shipping and Marine Industry at several leading National and Global forums besides being associated with Industry Bodies like FONASBA, ASSOCHAM, FICCI, CII, MANSA, Federation of Indian Logistics Association (FILA), and President of MANSA to name a few.

Winner of multiple awards and accolades, including

~ ‘Dynamic Logistics Professional of the Year,

~ ‘Most Exemplary Multi-Faceted Personality of the Year,

Capt. Vivek has also authored White Papers on Maritime Sector Policies to facilitate reforms. Among these are

  • ‘Master Plan for Development of Indian Ports & Terminals’,
  • ‘Ease of Doing BIZ (101 issues)’ and
  • ‘Development of Hinterland Connectivity, Multimodal Logistics & Coastal Shipping in India’.

A Stellar Technocrat

Understanding the importance of technologies in modern business, Mr Puri has already taken the initiative to use and implement advanced technologies in various stages of the organization. He is having frequent interactions with the respective team leaders on the efficacy of the softwares and systems executed and how these systems are bringing about a change and facilitating efficient working.

Mr Puri has analyzed the current practices and is exploring newer possibilities for increasing the outcomes of the process. He is a progressive and modern-thinking professional who has always liked researching and discussing new technologies that could be useful in creating wider opportunities.

The Great Wisdom of Ages

The constant efforts of MSA towards innovation have helped it develop new products and increase the number of services available to its customers. Mr Puri is an experienced senior professional with a proven track record in leading teams to deliver successful logistics management, project delivery and business outcomes. An innovative logistics solutions expert, Mr Puri, advises young industry professionals to explore new avenues and think differently.

He says to –

  • Understand the customer requirementsand organize the operations accordingly. 
  • Focus on timely delivery with quick and regular customer communication
  • Implement modern technologies effectivelyto achieve optimum work efficiency.

Visionary Guardian of the Future

Being an ambitious and farsighted professional, Mr Puri has been a remarkable leader and has a great plan for MSA Global Logistics. He guides and motivates the employees towards efficient and result-oriented work.

Moreover, Mr Puri has planned various growth-centric policies and is developing new avenues for expanding newer geographies, enabling MSA Global Logistics to connect, communicate and collaborate for a mutually beneficial association. He has ambitiously focused on leveraging the power of technologies to connect with scores of organizations which will facilitate long-term growth in the evolving organizational ecosystem.

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