According to a survey, by 2017 India will have around 600 million internet users. This creates a fascinating business opportunity to sell services and products to growing population of tech-savvy internet users. Digital Marketing has become an indispensable means for every company to reach individuals directly.
Mumbai-based Paarami Digital Consulting has emerged as one of the top Digital Marketing Companies and a perfect partner to any business intent on making their digital marketing efforts a resounding success. They are the digital consultants who help clients formulate the right digital strategy and channel mix aligned to their objectives of activities within given budget. Paarami which means ‘Perfection’ or ‘Completeness’ in Pali, provides a unique combination of the customized digital strategy with flawless execution and also outperforming competitor’s strategy. As a boutique digital marketing firm, Paarami Digital Consulting offers a bouquet of services like Search Engine Optimization (SEO), Social Media Marketing, Paid Advertising, Content Marketing, Video Marketing, Influencer Marketing, Email Marketing, Digital Marketing, Branding, etc. along with Website & Ecommerce development.
Meet the Person Responsible for Making Paarami a Frontrunner
Sushant Gaikwad, Business Head (Marketing and Strategy) at Paarami Digital Consulting LLP, is the strategy head, responsible for designing specialized digital solutions for their clients. After completing his Electrical Engineering from VJTI, Mumbai, Sushant discovered his passion for marketing and went on to pursue MBA in Marketing from Mumbai University. Sushant has been providing his sales and marketing expertise to his diverse clients for over 14 years in India and abroad. He has a vast experience of providing solutions on products from the house of Cisco & Nortel. He has been a strategic account manager throughout his stint, and it gives him the ability to propose workable solutions for clients’ businesses.
“Great Performance is achieved with Passion and Perseverance, and that’s what I believe,” says Sushant.
On the changing digital marketing scenario in India, Sushant says, “Indian businesses are familiar with branding agencies who work to create brand identities and media agencies who build media plans. Digital marketing is comparatively new. The Indian market has just opened up for the Digital Marketing.”
Branding agencies and Digital agencies carry different KRAs, they can always complement each other and not compete with each other. Many branding & media agencies have tried their hands at digital marketing assignments but have failed to deliver on promises. Specialized digital marketing agencies have thorough understanding of digital channels and keep track of latest developments. Businesses have started realizing the importance of specialized agencies providing digital marketing services. Many of them have already experienced the benefits of digital promotion offers and sustainable business results, like increased flow of business leads & improved ROI, it brings to the business.
“Our Attract-Convert-Engage digital strategy works towards attracting the right target audience, converting them into leads and engaging with them in the long-term to generate business,” asserts Sushant.
Turning Ideas into Clients Success
Paarami Digital Consulting takes a unique ROI based approach to strategy designing with delivering high ROI on marketing investment being the ultimate aim. Result driven approach with qualified core team having experience working with 225+ clients in India and abroad is their unique strength to stand alone in the marketplace. More than 38,000+ business leads have been generated in just last 4 years. A continuous feedback system, another unique feature, help customers fine-tune execution plans and generate faster results. Paarami’s innovative ideas crafted into custom solutions give them a unique edge in digital marketing space.
Sushant says, “Our team does not just get trained on the digital channels, but they are also trained in the larger context of client’s’ business.”
Paarami thrives on the opportunity to bring creative vision to life, building bespoke digital experiences, designing unique visuals and scripting content that truly talks to your audience, they are driven by their core values and motivated to try out different things which ensure clients success.
“Many of the times multiple stakeholders from client’s side, different agencies are involved in the project [sic]. “Synergy” being one of our core values, gives us the ability to navigate through all the hurdles and successfully conclude the work,” reveals Sushant.
Plans for the coming days
According to Sushant, in coming days Marketing 3.0 will rule. Companies with strong Vision, Mission Values (MVM) will grow rapidly. For Paarami he believes more result oriented promotion strategies will build the sales funnel for the organization and value added content strategy with a social message that will make an image of the brand.