Snapdeal on Thursday stated that it will deliver Rs.2000 cash to user’s homes as part of its new Cash@Home facility. The path of the Cash@Home service works is very simple – you need to install the Snapdeal app, and it operates your location data to survey if there is cash available in your area. According to Snapdeal, if cash is available, you’ll get a push notification and an SMS notification, towards order page.
To utilize the Cash@Home facility, you have to pay a convenience fee of rs.1, either via Freecharge or using your debit card. The next day, a Snapdeal logistics person comes at your house with a POS machine, and you can swipe your card and collect your cash. There is a 2000rs per day limit on the booking, and you don’t have to order anything else. Snapdeal’s Cash@Home service presently lives in parts of Gurugram and Bengaluru, and only approches through the app.
According to Snapdeal, the money is being issued as a “goodwill gesture,” and advances from the money it receives as COD. A cynic would point out that this also frees up the company from having to deposit the cash in its personal bank account, as it uses customers to convert its cash into a digital form. And, since the offer is only extended to app users, based around push notifications, it also helps ensure that people install the app, and continue it on their phones. That being said for customers who are fastened for cash because of long ATM queues, this offering is a pretty large boon to have available.
“At Snapdeal, we focus to be the marketplace that seamlessly services every customer need,” states Rohit Bansal, co-founder, Snapdeal. “As the country transitions to a more digitally enabled economy, we’ve launched a series of timely initiatives – from wallet and card on delivery, to extending FreeCharge partnerships to smoothen this transition. The launch of the cash on demand service is intended to further help our consumers tide over any cash crunch that they might face in addressing their daily needs.”
Snapdeal Will Bring Rs. 2,000 to Your Home Under Cash@Home Facility
