Aloga India’s first Social Art folio is an explicit expression of an individual’s talent through various forms like music, performing arts, singing, dancing, playing various musical instruments, and more. Our country is famous for its diversity in numerous types of art forms that are very old, antique, and unique in their formats. Aloga is a social art folio that allows artists of all walks of life, including those currently in the mainstream and those who want the opportunity, to create their own portfolio as a social media, with the sole purpose of bringing them under one umbrella and creating opportunities for artists and art forms to survive.
A quick journey through some remote regions of the country reveals such rare art forms that are becoming lesser and rarer. Due to a lack of assorted resources, numerous tribal arts have been lost in the sands of time, with many more standing the risk of extinction. On enjoying the sweetness of the ethnic arts, there arises a strong urge of protecting, preserving, and retaining.
However, with a vision to illustrate diversified art forms, Aloga offers a fantastic platform for various artists and performers to their talent, display their unique skills, and have a decent profile of their own. Using the modern technologies of art portals, social media, blogs, and many other happening locations.
Driven by ALOGA INFOTECH INDIA PRIVATE LIMITED, the team of Aloga offers the essential foundation of technology-backed identity and publicity that can enable the local arts to gain international exposure.
The exclusive interview CIOLOOK India team had with Rajeesh Ayyankottil, the Founder and CEO of ALOGA INFOTECH INDIA PVT LIMITED, elaborates on the professional journey, the vision of the establishment, USPs, challenges faced, and the future goals of the company.
Please brief our audience about Aloga Infotech Pvt Ltd, its USPs, and how you are currently positioned as one of the best digital solution providers.
Aloga Infotech is a professional technology solution provider specializing to support the art field by offering various artists an important essential platform of exposure, income source and respect from the masses. Artists can exhibit their skills, talents, and creativity. It helps them expand their network and expand their opportunities. The unique platforms helps them to interact with other artists/performers to associate and collaborate for the next level.
Aloga offers a wide variety of categories (currently 150+ and soon to be added soon 3000) of both art forms of traditional and modern. It helps in reviving the unnoticed and unrecognized traditional art forms.
Tell us more about the offerings of Aloga Infotech and what aspects make it stand out in the cutthroat competition.
It offers a single platform where all artists are brought under a single umbrella. Here the artists can convert their artworks into monetary forms for a desirable value as they would get a reliable platform the exhibit their works. It is in the process of setting up e-platforms to exhibit the art masterpieces similar to the art galleries.
Please brief us about your journey in the industry and how you have made the company excel in its niche.
I came across one old singer in a remote village in Rajasthan. His voice, and style of singing was very melodious and engaging. I recorded his songs and enrolled him on our new art platform. Similarly, we slowly started building our platform on the two levels.
The first was basic, which had observed, compiling, and collecting details of various artists everywhere. The second step was organizing the collected details and data in a comprehensive format.
As our awareness grew steadily, numerous organizations from the public, private and Government sectors asked us to arrange for the unique performances of the different art masters. This has the artist’s exposure and income source; along with the people getting to enjoy some rare art forms of our rich culture.
Being an experienced leader, share your opinion on how the adoption of modern technologies like AI and ML is impacting the digital solution space and how is Aloga Infotech adapting to the change?
Yes. Modern technologies have changed different dimensions of industries. The art field is greatly benefited through various applications, including sound recording, editing, and data storage. Digital media has enabled common people to openly communicate, record, shoot, post on various social media sites, including Facebook, Instagram, Twitter, Blogs, YouTube and more. The cloud-based platforms offer reliable, safe and efficient working.
Considering the current scenario, what initial challenges did you face, and what are the challenges now?
On identifying the unique arts and the artists, it was challenging to communicate to them our purpose of developing an art platform. Our team members travelled long distances to meet, interact and get glimpses of their art.
Then we got connected with many enthusiastic art lovers from various locations, who gladly joined our initiative. Now we need to develop a stronger network and young tech-savvy volunteers who can contribute by organizing the database, contribute to offering exposure to the art foundation.
What would be your advice to budding entrepreneurs who aspire to venture into the HR and Payroll Management Solution space?
Develop the art of listening and identifying the artists around us. Travel and explore different cultures and traditions. India is a big country with many states and numerous art forms. Simply gather the information, take photographs, and record those songs or musical performances. There is a lot to be done in the conservation of old classical art forms. Interact with the elders everywhere. Local musicians, artisans and manufacturers of musical instruments can be good sources of identifying different arts and artists. Be passionate and compassionate, as your efforts could spell a blessing of survival and the blooming of some classical art.
How do you envision scaling Aloga Infotech’s operations and offerings in the future?
Aloga Infotech is poised to become one of the best and most sought-after art platforms that provided everything for everyone. Our ideology to respect every art form will pave way for an even better and bigger professional art hub.
