Food is one of the primary necessities of a human being, and it has with time evolved and grown as a full-fledged industry. Today we have plenty of food companies that are implementing creativity to bring a fresh wave of change. One such company, which was initially just a dream but eventually found its way into reality is Caterspoint, Co-founded by Chef Anshu Raj.
This start-up brought with it a meaningful yet unique concept within the food and beverage industry. Being a professional in the world of culinary art and creativity, Anshu believes immensely in innovation. Upon the establishment of Caterspoint, its inventive menu gained a lot of customers all through the initial stages.
Anshu observed, through meticulous research and development within the field of products, market, and procurement, that there needs to be a change in the food delivery industry. There was also plenty of space to bring out something new, and implement positive solutions. He comprehends that currently, people are exploring food, but while seeking out healthier options.
The company is trying to fulfill this requirement with its team of skilled professionals including graphic designers, marketing, operations, and procurement team. They started in Gurgaon where the head office is currently located, and spread to prime areas of Delhi/NCR like Sohna Road, Malviya Nagar, and Dwarka. The firm is now aiming to create a better food ecosystem while promoting healthier lifestyles. Hygiene is also one of the top priorities for the company as it is what the clients demand, and the Chef is extremely particular about the top-notch quality of every product.
Concept Behind Caterspoint
The food industry has numerous ways in which it can experiment, and Caterspoint has ensured that a unique concept is implemented. Multiple factors inspired the inception of the company, especially the aspect of food delivery. Most of the apps continually offer a myriad of offers and coupons to attract customers but tend to fall short when it comes to presentation.
Caterspoint is working to ensure that the quality of food delivered is exceptional while also assuring orderly presentation. They emphasize upon the packaging of the products being intact while avoiding any spillage. The firm also intends for the product to look presentable when the customer receives it while also containing high-quality ingredients.
Story of Inception
Anshu observed the market with proper research and development. He then deduced that an ideal company needs a more reliable system to cater to clients and corporates. This is where the concept of Caterspoint struck, which would manage both the principal aspects of B2B and B2C. But this had to be done without disrupting the quality or hygiene of the products. To fill the gaps between the customer and the company, he decided to lower the packaging costs while maintaining the cost of the consumables. The company was started to provide quality with bulk orders meant for family occasions, birthdays, corporate clients, and more. It turned into a novel concept to transform popular yet familiar dishes into something extraordinary.
The company caters to diverse cuisines and food products that people tend to choose. This provides plenty of options for every foodie, with 250 types of dishes while also preparing for gifts and giveaways. All the orders delivered to the clients have multiple offers that have built up a loyal customer base.
Distinguished Visionaries
The efforts and enthusiasm of the entire team of Caterspoint have contributed equally to the growth of the company. Since its inception, the team of over 80-100 members has been giving their inputs within the culinary field. After all, a start-up requires the most work and needs to overcome various circumstances before rising to the top.
Speaking of a couple of prominent individuals within the organization, Anshu states, “For me each team member is important, but the key individual of our company is Mr. Ajay Kumar. He is the first member since day one and I believe that he has given his soul to the company. He is responsible for the entire company’s procurement and supply chain. His commitment and zeal to bring out the best in the company have always motivated other employees as well.”
He also goes on to say how Ajay’s optimistic personage, ideas, and opinions, have played an important role in many of the company’s decisions. Another personality who has been vital to the image of the company, is Ms. Ira Abel. She is the Brand Designer of the company who visualises the needs of the clients. She is an expert in understanding the psychic of the new age customer’s comfort as to know what they want and expect. She feels that the packaging should be convenient and comfortable for the clients to use also one should analyze market trends and formulate strategies to reach customers. Also, another key member in the front end is Upasana Bhan, who manages all the B2B clients and their corporate fooding requirements. Being a hospitality expert she makes sure that the corporate events and food delivery is of high quality and creates an unforgettable experience for all, with long term loyalty. She plans and tracks the growth of the business by focusing on the value that the customer can see. This allows it to differentiate itself from the competition.
Recognitions Galore
The company, due to its various steps and initiatives to keep the customers as their priority, has earned multiple accolades in various forms. They were given the title of being Fan Favorite by the Zomato Food Delivery Summit and was featured in the Silicon India Start-up City. It also found coverage in the HT City – Weekend Planner as well as on various platforms online such as whatshot.in (Times of India)
Food is a common point among people, which makes Caterspoint a unique facility available for the customers. To know more about Caterspoint and its various options for foodies, click here.
