Chinese smartphone vendors last year captured about 40% share in India, the second biggest smartphone market in the world, the official media here reported.
Among all, Lenovo proverb its shipment volume increase to the second only after Samsung in the third quarter last year, state-run China Daily quoted global research firm International Data Corporation (IDC) survey.
Xiaomi catches the third spot with a market share of 10.7 per cent, whereas Chinese vendors collectively took up 40 per cent, according to the survey controlled across 30 major Indian cities.
The forays by Chinese phone maker’s advance as India’s domestic brands saw decline in market share. Micromax detailed a 16.7 per cent month-over-month sales drop in October, the survey claimed. .
Despite growth, price war remains fierce in what is comely the world’s second-largest smartphone market where the price of a mobile averages only $ 100, the survey reported.
“Lenovo has maintained its duo-brand strategy in India,” Rahul Agarwal, the company’s managing director, told state-run Beijing News, appending that Motorola is aimed on high-end market, earning up a third of its sales, whereas Lenovo phones directing lower end account for two thirds.
Indian customers are like more price sensitive than Chinese users, Ni Fei, co-founder and CEO of Nubia Technology, added.
Besides price war, patent rights and tariff could also hinder further growth in India, analysts said, citing patent disputes faced by Chinese smartphone makers OPPO, VIVOBSE 4.94 % and Xiaomi in recent years.
OPPO is preparing to invest 1.5 billion yuan to increase an industrial park in India to lower down manufacturing cost, according to media reports earlier last month.
Chinese smartphone vendors grab 40% of Indian market last
