Anuj is an Industrial Designer with over 27 years of industry and entrepreneurial experience. He has been a founding member of CII’s National Committee of Design. As a highly respected professional in the field, he is a speaker at various design forums. He has been a jury member for the ‘India Design Mark’, since its inception.
Anuj Prasad, Co-founder, Director & CEO of Desmania Design, with a background in Engineering, completed his masters in Product Design from NID in 1993. Afetr an enriching experience of over 9 years in the corporate, he co-founded Desmania with his better half and designer Sandhya Raman.
Identified as “Indias Best Designing Studio”, with 21 glorious years, 100+ Clients, 500+ Products & 1000+ Projects, Desmania Design is a revered design agency, partnered with the best of corporate and MSME to provide design solutions in product, packaging, branding, retail and engineering design that has made business sense to the clients.
Having a multi-disciplinary set up, helps Desmania in sharing information and knowledge from across the industry verticals enabling them provide a better quality design solutions through cross pollination of ideas.
Being a creative and knowledge driven profession, Desmania has always focussed on holistic design solutions that satisfy the end users, along with the stakeholders in the supply chain. Desmania has a strong network of all the peripheral services related to design, in India, China and the US, helping them in taking up bigger projects, across geographies.
“A Design Hot Shop”
Started as a design hot shop, Desmania has grown into a multi-disciplinary design company with over 45 team members, over the years. With full service design offices in Delhi & Mumbai, Desmania offers, product & packaging design services to the who’s who of the Indian corporate. In 2010, Desmania diversified into Automotive Design, with a state of the art automotive studio in IMT Manesar, Gurgaon.
Over 21 years of rich and diverse experience under its belt, Desmania offers strategic design solutions to its clients. Desmania has been a recipient of several design awards, including Indiastar & Businessworld Design Excellence Awards. In June 2015, Desmania was voted as the best Industrial Design Studio in India.
Desmania offers its design services in the verticals like, Consumer durables (Product Design), FMCG (Packaging & Branding), Medical & instrumentation (Product Design) and Automotive (transportation & automobile design).
With the growing awareness of Design Thinking in the industry, Desmania partners with the clients to solve problems at a strategic & system level. In the age of rising competition, clients want differentiation and consumers want innovation, Desmania connects it with its unique design process.
With a talented team of designers and engineers, Desmania has an edge over the competition, to take up projects on a turn-key basis. Along with this, it has an in-house prototyping factory, which helps it in maintaining a high level of confidentiality in the entire design process while reducing the project cycle time.
The emerging Technologies like 3D Printing, IoT, Online Research Methodologies are making headway in the design strategies, opening up new vistas for the design community. Anuj says, “Digital design is getting embedded into the system for more exciting and articulate solutions that gives a new dimension to the user in the form of emotional and sensorial design. Interaction design & UI/UX are bringing exprience on the finger tips of the users. Desmania is trying to fuse strategy, digital and industrial design to provide a winning blend to the end users and clients.”