Divya Global: Refurbishing Textile Industry with Futuristic Home Décor

India’s textile sector is one of the oldest industries in Indian economy dating back to Harrapan and the Egyptian or the Nile civilization. With the advent of time and adoption to modern technologies, improvement in the process of production, it has increased the country’s textile demand globally. India’s overall textile exports during FY 2017-18 stood at US$ 39.2 billion approximately. The textile industry is known to be extremely varied, from the hand-spun and hand-woven textiles sectors at one end of the spectrum, to the capital-intensive sophisticated mills at the other end. The Indian textile industry has the capacity to produce a wide variety of products suitable for different market segments, both within India and across the world.

The Indian government has come up with a number of export promotion policies for the textiles sector. It has also allowed 100 percent FDI in the Indian textiles sector under the automatic route.

Taking the First Step

Divya Global initiates to add to the excellence in innovative design and uncompromising quality with the aim to be the preferred vendor for Home Textile retailers worldwide. The company began its journey into the textile processing and manufacturing industry in 1944 with the vision to become a globally leading versatile textile company known for its technical proficiency, incomparable quality, professionalism and sustainable business practices. Primarily, in a B2B business space, for a client to grow in their business, a reliable supply chain is of great importance besides a supplier who can meet the product specifications and timelines.

The journey of Divya began ay back in 1944 with the setting up of the Group Company, Rani Sati Cotton Mills. As a family business, it expanded by setting up its subsidiary company, Divya Global in 1984. Later the company ventured into the fabric and bed linen export trade in 1992 with the aim towards delivering consistent high-standard of quality products. That was just the start of the journey.

The Radar of the Sailing Ship

Sunil Siraslewala, the Chairman and Managing Director of Divya Global is a visionary, with over thirty years of experience in the field of manufacturing textiles. He founded the company and has been directing its Fabric & Bed Linen Export business since 1994. The company since then has grown and experienced many successful breakthroughs purely due to his personal initiative and an eye for details.

Along with his inherent quality of discipline and determination, in his initial years, he worked on the shop-floor that helped him develop incomparable technical experience in textile processes, printing, dyeing and finishing techniques. He then acquired an in-depth knowledge of the International Bed Linen Markets. In early years, his ability to understand, observe and absorb the changes in the market trend got him to be a renowned figure in the textile industry as the one who could foresee the importance of exploring the global markets. He imbibed his mastery of commercial fabric manufacturing plants first for Rani Sati Cotton and then replicated it in Divya Global.

In present age while Sunil happens to be the navigator, his son Divya is steering the company in the direction of digitalization.

Services to Sustain

Although it is supposed to be mainly a supply chain partner, the company extends its customer support in technical guidance, product development, market research, new quality innovation, design and issueless production quality. This has led their customers to grow in their own markets as they have reliable product supplier by their side to deliver expected quality in time, because Sunil believes, “As their market share grows, eventually that affects the business too to sustain in the industry over years.” The quality and standard, developed by the company were soon copied by the rest of the market benefitting the industry as a whole.

The service categories include In-house Designing, Fabric Dyeing, Printing, Finishing and Stitching and on the like. The company takes special care to ensure that the processes are seamlessly integrate with the vision to exceed customer’s expectations. Right from the fabric processing to the finishing stage, the brand ensures that superlative quality is maintained throughout. The business model of Divya Global is designed to meet the ever-changing clientele’s requirements for Textiles and Fabrics on a day to day basis.

Honest and fair dealing with all its stakeholders- customers, supplier and employees while maintaining a continuous focus towards anticipating customer requirements has kept the brand always ahead of the competition.

Unfurling Better Days

As a progressive company, Divya Global is continuously engaged in developing, upgrading and updating trends and skills to adapt to the future. With more than 500 million internet users in India, businesses could no more choose to ignore their presence on digital and online media. Therefore, following the logical move, the brand is moving digitally forward and making a foray into the online markets. The primary reason is a result-oriented mode of marketing, making direct connect with the consumers, providing them quality services, gaining appreciation and recognition thereby ensuring a brighter future for the company by understanding and swiftly responding to the market trends and tastes efficiently.

In the coming years, Divya Global will be in a constant look out for newer ideas, projects and processes that could optimize productivity and enhance profitability.