DivyaSree Developers: Changing the Real Estate Landscape of South India

DivyaSree Developer
Bhaskar N. Raju, Managing Director, Divyasree Developers

With over three decades of business excellence and recognition under its belt, DivyaSree Developers is counted among South India’s most reputed urban infrastructure providers. Since its inception in 1975, DivyaSree has played a pivotal role in evolving real estate landscapes across Bengaluru, Hyderabad and Chennai, creating infrastructure that has set industry benchmarks. It is a 600-strong, multi-faceted, multi-cultural workforce, currently expanding its footprint in the new key markets of Mumbai, Pune and the National Capital Region.

DivyaSree’s core strengths are formidable planning skills, strategic thinking, market insights, continuous innovation, technical expertise, global exposure, asset management skills, and focus on achieving the highest level of client satisfaction. These have resulted in an exceptionally steep growth curve over recent years, with 99% occupancy across a commercial portfolio that encompasses over 150,000 workstations. This includes five “Grade A” operational business parks, eight Fortune500 companies and over 70 Blue Chip clients. Completed projects measure over 27 million square feet, and more than 13 million square feet of memorable spaces are in the making.

An elite team of DivyaSree is spearheaded by its Chairman and Managing Director, Dr. P. Shyama Raju, and its MD, Bhaskar N. Raju.

In an interview with Insights Success, Mr Bhaskar N. Raju shares his valuable insights on how the company is constantly innovating and delivering superior services.

Below are the highlights of the Interview:

What are the different products and services provided by the company?

DivyaSree delivers world-class spaces which, being relevant to customers, become memorable.

  • Office Spaces: Information Technology Parks, built-to-suit campuses and other commercial developments
  • Residential Spaces: Uber-luxury residential villas and condominiums, high-end and mid-range apartments, gated communities and specialised residential offerings like senior living spaces
  • Mixed-use developments
  • Asset management services

We are also diversifying into student housing, coworking and warehousing space development.

What makes you a unique player in this field? Kindly explain to us your advantages/ distinctive features over your peers.

Our corporate persona is:

  • Innovative: Our reputation and the awards we have received tell the story
  • Trustworthy, Ethical, Loyal and Client-centric: A high percentage of repeat business and multi-location clients speaks volumes
  • Confident: We are willing to take risks to deliver on our promises
  • Passionate: We get seemingly impossible things done for our clients
  • Flexible: We are able to change with evolving markets
  • Agile: Quick turnaround times are our forte
  • Quality and Sustainability driven: Our eye is always on the future
  • Responsible: We are a corporate with a conscience

What kind of future advancements do you expect in the real estate industry, and how well equipped are you to face those changes?

The real estate industry is dynamic and innovative, with the players continuously evolving. The easy accessibility of information has increased customer awareness of global design quality and state-of-the-art construction technology. The industry today is witnessing an explosive growth of new trends focused at reducing time, conservation of natural resources and long-term cost efficiencies. This revolution, in part driven by informed end users, also enthuses and motivates us to innovate as well as to incorporate new initiatives all along the project development cycle. Technologies such as Internet of Things (IoT), Building Information Modelling (BIM), robotics and 3D printing, drones, and immersive VR/AR technology would also play an important part.

At DivyaSree, such early adoption and innovation has helped us in pushing back the limits, making it a truly exciting time in which to innovate, adapt and evolve to connect with tomorrow’s customer.

What is the most important project the company is working on right now, and how are you making it happen?

We consider all of our projects to be equally important, whether large or small, whether past, current or future. A look at some of our multiple-award-winning properties:

The 770 Town Centre comprises an intelligent mix of world-class commercial space and luxury residential property, inviting occupants to work and live in a seamlessly integrated, technologically superior, aesthetically pleasing environment created for them on its 60-acre expanse. This is the largest mixed-use development close to Bengaluru’s Central Business District.

DivyaSree Orion is a harmonious blend of SEZ and non-SEZ space with residential villas on its 40-acre expanse. All the commercial property has been LEED GOLD-certified.

DivyaSree TechRidge is a 55-acre commercial property with a development potential of 14 million square feet, located in Manikonda, one of Hyderabad’s most sought-after Peripheral Business Districts.

The Republic of Whitefield in Bengaluru is a glorious celebration of work, home and life, and yet another testament to DivyaSree’s decades of experience, design excellence, technical prowess and maturity in the real estate arena.

What are the key attributes that helped to overcome the challenges which were faced by the company during its establishment?

Some examples of the pioneering spirit that sets us apart:

  • We were one of the first developers to foray into the Government-Corporate Developer Partnership, building campuses for FORTUNE 500 companies in collaboration with the Government of India.
  • We have the unique distinction of being the first developer of major SEZs in two prominent South Indian cities.
  • We were first to deliver a captive power generation plant for an IT Park.
  • Though we only recently forayed into residential development, our innovations like Twin Apartments have already made us a forerunner in introducing new residential concepts.

The relationships we have built with corporate and residential customers have stood the test of time, with an encouraging percentage of customers buying into Brand DivyaSree multiple times. Some reasons for this:

  • We have stayed aware and ahead of changing industry trends and customer needs
  • We have evolved by incorporating customers’ feedback, suggestions and even their vision
  • We have explored and adopted exciting technological advancements to create systems that ensure comfort, quality and sustainability

Some Brand DivyaSree attributes, in the kind words of our associates and customers:

”Your professionalism and customer-centric obsession has truly distinguished DivyaSree Group.” – Juggy Marwaha, Jones Lang LaSalle

“Your team has helped create immense value for clients and establish lasting partnerships.” – Ram Chandnani, CBRE India

“The involvement of the entire management team in ensuring end-to-end support is truly commendable.” – N. Krishnaswamy, EYGBS (India)

“DivyaSree became the obvious choice for us with their willingness to support our unique needs, and a never-say-no attitude.” – Venkatramana B, Landmark Group

How do you see yourself and the company in the future?

Our vision is to establish ourselves as the leader in our existing markets, and to explore new geographies to extend our footprint and success story. We are well on our way to becoming a Preferred Place to Work.

We wish to build thriving and healthy communities across our verticals – residential, corporate, mixed development and specialised spaces – and to spearhead technological advancements in the industry, so as to make our spaces more relevant and focused on user experience.

Having delivered nearly 27 million square feet of residential and commercial spaces, we aim to double the size of our portfolio within the next few years, leveraging our extensive land banks across the cities in which we operate. The journey ahead will be exciting, and the spaces we create along the way will certainly be memorable.

Related Posts