Jaipur, 26th April 2018: For the last 3 decades, FICCI -TOURISM has been championing the cause of tourism in the country by undertaking various platforms, special initiatives as well as addressing key issues catalyzing policy change at the international and domestic level.
The event was a 3 day affair from 22nd April to 24th April 2018. The inaugural ceremony  saw the presence of distinguished personage, a few to mention are Dr. Jyotsna Suri, Past President, FICCI, Chairperson, FICCI Tourism Committee & CMD, The Lalit Suri Hospitality Group; Dr. Subodh Agarwal, Additional Chief Secretary, Government of Rajasthan; Ms. Rashmi Verma, Secretary – Tourism, Government of India; Mr Randhir Vikram Singh, Co-Chairman, FICCI Rajasthan State Council;  Chief Minister of Rajasthan –Vasundhara Raje.
Rajasthan is such a state within the Indian Union, which has withstood this acid test of time and has been able to deliver sustained tourist inflow banking upon the 3E’s of Exploration (of new hidden destination), Engagement (with the marketing support community and tourists) and Emergence (from the old traditional offerings to a modern more vibrant offering).
MRSS-FICCI Knowledge report titled “Rajasthan- A True Land Of Culture & Culture released by the Honorable Chief Minister Ms. Vasundhara Raje takes a peek at this success story and provides nuanced insights on the strategy adopted till now along with the plan for the future.
FICCI – MRSS report has outlined 7 point approach in 4 specific areas which are Backward Linkage, Marketing Linkage, Administrative Support and Investor confidence to continue reaping rich dividends in the already identified thrust sector of the State.
“Rajasthan, in a first of its kind in India, has productively integrated the hardware (destinations) with the software (new evolving concepts) and is working rigorously on the concept, that draws more tourists to its heartland” said Shri Raj Sharma, Chairman –MRSS India.
About MRSS India: MRSS India relies exhaustively on usage of technology for data acquisition offering reliability, validity and faster turnaround times to its clients. The company has wide range of offerings such as Eye Tracking, Mobile Analytics, Video Analysis, Facial Recognition, Digital Tracking, Online Communities, Neuroscience, Emotional Analysis, Automated Audience Measurement, Sensory Sciences, etc. It is India’s 1st and only listed Market Research Company, also a member of MRSI and DIN (Digital Insight Network – Global). It is the subsidiary of Majestic Market Research Support Services Limited, – One of Asia’s largest full service market research firm. MMRSS is a member of ESOMAR, QRCA, MRA, etc. with presence in 18 countries across Middle East and Asia Pacific region.
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Sukanya Mandal/Corporate Communications Team

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