Growing a website and making the best decision in terms of SEO optimization is not hard at all if you have the right tool to help you. It’s simply amazing just how much difference a tiny tool can make and just how much it can speed up the process.
The online market has evolved a lot and there are currently hundreds if not thousands of SEO tools out there, some free and some with paid subscriptions. Here is the part where many small businesses fall. Not everybody can afford to pay $100+ per month when they are just starting.
Below, you will find the best SEO tools of the year which are available for free. From titans to internet projects, these tools are here to make your life easier and your website a success just like Betway.
Google Analytics
Since its release, Google Analytics is one of the most powerful free SEO tools you can use. There is no other data source that can provide such detailed information and because we live in an era where Google dominates the market, this software provided by them will be your best friend.
This service was launched back in November 2005 after Google acquired Urchin. Today, there is even a mobile app, available for both Android and IOS, known as Google Analytics for Mobile Apps.
Google Analytics is one of the most used SEO tools because it can be used to track almost anything from session duration, bounce rates, individual user particularities, source of the traffic and so much more.
In addition, Google Analytics can also be used to either create or monitor campaigns since it can be integrated with Google Ads. You can monitor conversion rates and goals and you can download the reports as files.
In September 2011, Google Analytics introduced a new feature called Real-Time analytics. You can monitor the visitors that are currently on the website and their behaviour.
Keep in mind that Google Analytics can be blocked by browsers in their settings, different browser extensions, firewalls and a couple of other means.
Google Search Console
Webmaster Tools or by its newer name, Google Search Console is a very powerful SEO tool offering valuable insights. In many ways, it is very similar to Google Analytics but it’s far simpler and more user-friendly. One of the best parts about Google Search Console is that it’s completely free with no option for any sort of subscription.
In terms of what it has to offer, this tool is not much different from the rest. However, being a service provided by Google guarantees an increased accuracy of the analysis.
MozBar
MozBar is a minimalistic tool that can sit up in your browser toolbar, on the right or left side as you prefer. There are three categories where you can find all the information you want – Page Attributes, Link Data and Page Elements. Here is a short breakdown for each of them:
- Page Elements – Revolve around on-page SEO and you can see meta tags, meta descriptions Hs and different pieces of information about each of them.
- Page Attributes – A follow-up for the previews on-page SEO analysis focusing on technical aspects and things just below the surface like page load time.
- Link Data – This is perhaps the best feature of MozBar. Here you can find ranking information about each link on the website. Unfortunately, the information offered for free is limited. To unlock its full potential, you will need a paid subscription.
MozBar is overall an amazing tool for those that pay the subscription. It is available on Chrome and Firefox. Even if you decide to use it for free without any subscription, you can still find it useful as this is one of the best SEO tools on the market.
Ubersuggest
If you are looking for a reliable alternative to Google Keyword Planner, Ubersuggest is the perfect pick. After searching for a primary keyword, Ubersuggest will reveal all the related keywords that you can then use to grow your traffic.
This software displays information in four columns for each keyword. You can find the average number of searches for that specific keyword, how much an Ad will cost, what is your competition and what growth can you expect.
Ubersuggest can offer plenty of more features besides keyword research, however, this is the department where it excels. The best part is that you can add this tool as a Free Chrome Extension. It’s advisable to use another tool in this list for more accurate link analysis.
WooRank
In the category of easy-to-use SEO tools, WooRank is one of the best. This tiny software is available in German, English, Portuguese, Dutch, French and Spanish and it’s currently used by more than 1,000,000 users each month, including SEO Experts, Digital Agencies and WebMasters.
WooRank is actually an internet startup focusing on helping small businesses. It’s amazing that with such humble beginnings this company can stand up to the big boys and provide fairly reliable information.
There are some mixed reviews about WooRank. On the PROs side, this tool can be used by almost anyone, even by beginners and it allows advanced analysis for every single page. On the CONs side, however, it is not always accurate or up to date with some keywords.
Final Words
If you have just started looking for an SEO tool to help you raise a website, you are in luck because there is no shortage on the market. Some of the options above have both a free and a subscription version. If you decide to go all the way and pay for a subscription you will get access to more features but even if you go the free route, you can’t go wrong with any of them.
