Gamification in Business

Gamification in Business | Insights Success | Business Magazine

Doing business in the 21st century is harder than ever. One in every million startups succeeds. The gamification & enterprise is what today, called as the perfect combination. The newest business buzzword, Gamification, is a process of taking that already exists, like a website, an enterprise application and integrating game mechanics into it. Engaging people and motivating them to change their behavior, loyalty, develop skills or to solve problems; many companies have successfully adopted gamification for very different purposes.

Achievements Unlocked with Gamification

The gamification process involves tasks, like filling out expense reports, more like playing a game. To improve the customer loyalty, many gamification programs are designed. It is not the only reason to use gamification. But, to keep happier environment, the companies are implementing gamification. Today, it has established itself as a powerful tool, and as a result, it is helping to address targets more successfully to achieve multiple business results.

Four Gaming Strategies for Business

From a set of successful case studies, following are the four main categories of gamification strategies.

In many cases, companies decide to use a “Focused” gamification strategy. The business-oriented approach is to encourage the customers, with actions and rewards. That can have a direct or indirect positive impact, and giving visibility to the products and services at the same time, putting them as rewards.

In many campaigns, participants complete their missions in a variety of activities such as running, skateboarding, or attending a dance class. To earn points or rewards, through shared photo or status on Facebook. This is the “Engaging” gamification strategy that has promoted and rewarded the activities related to people’s daily life.

The “Generous” strategy of gamification encouraging desirable actions with a much more people-oriented approach in the rewards system, and thus giving users the opportunity to choose from a wide range of benefits, not just the products or services.

The fourth strategy of gamification, apart from both actions and rewards; is creating the genuine experience, a game where one is delighting and “Unconventional”.

Gamification Approaches

With the right gamification approach in marketing, is positioned to become a highly significant trend. Some of the gamification approaches are:

Versatility

Applying versatility approach in the gamification to various areas of a company like –Internally, to motivate your employees and sales team improving their performance; and Externally, to drive your customers’ behavior by delighting them with engaging dynamics and interactions.

Multiple Goals

In today’s competitive world, where the creativity and innovation are much important; the gamification is offering the best way to bring the brand and the customers together. Whether it is employees or customers, one has to do is to select specific actions and rewards. These are the two most important elements of gamification.  Combining them creatively to reflect and give voice to your brand values, engaging people with diverse activities simultaneously.

Personalization 

Today, everyone wants to have a live experience of everything. It is possible because of psychological and motivational theories behind the game dynamics and mechanics. Thus, this strategy in gamification is considered as the next step or a future step in marketing strategy.

The Promise of Gamification

A new business model, Gamification, is transforming the business world. It is creating new ways, to extend relationships, and employee loyalty. As it leverages the motivations and desires that exist in all of us for community, feedback, achievement, and reward, it working successfully. It has been clearly proven, from the case studies, that the gamification empowers businesses to create true loyalty.