LG changes operations in India to strengthen ground presence

KOLKATA: LG Electronics India’s leading Electronics has organised its operations, splitting sales into two geographical areas in a move aimed at strengthening ground presence before the festive season, two senior industry executives stated.
The country’s largest white goods maker has clubbed the north and east into India One, which will be led by Rajeev Jain, who led the home appliances business. He will be based in New Delhi.
India Two covers the south and west and will be led by Sanjeev Agarwal, who was national sales head. He will be based in Bengaluru. The strategy mirrors that of rival Samsung, which split the Indian market into two geographies last year.
LG India has also changed some roles. Vinod Kumar, who was national head of customer service, has been made chief of the GOTO-market strategy focusing on sales process innovation, shop floor branding and managing shop floor sales executives. These changes were declared internally.
Rahul Tayal has been named head of strategy and innovation, responsible for modern trade, brand shops and the online business as ET had informed prior to this month. Tayal joined from Croma, where he was chief of buying, merchandising, logistics and store design.
The changes have been made by LG India managing director Ki Wan Kim as part of a strategy to improve its leadership, make the business more autonomous, help gather real-time feedback from the market so that the company can react quickly and drive business efficiencies.
The managing director had been handpicked about a year back to revive sales following the recent slowdown.
According to industry evaluations, LGs sales rose more than 15% in the January-June period with an intense and early summer boosting purchases of refrigerators and air-conditioners. Sales of air conditioners increased 55% in March-April and refrigerators by 40%. LG is the India market leader in refrigerators, microwave ovens, washing machines, and among the top two brands in air-conditioners and LED televisions. LG India is focusing 20-25% growth in the July-December period on expectations of a good festive season, industry executives stated

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